Amenze Bazuaye

ASSESSING THE EFFECTIVENESS OF MEDIA CAMPAIGNS IN SHAPING PUBLIC PERCEPTION ON DOMESTIC VIOLENCE IN BENIN CITY

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Publication Type
Abstract
This research investigated how effective media campaigns are in influencing public perceptions of domestic violence in Benin City, Edo State, Nigeria. Despite various efforts, domestic violence continues to be a significant societal issue, prompting increased use of media for advocacy and awareness. The study aimed to evaluate public awareness of domestic violence, assess the impact of media campaigns on public perception, and analyze the degree to which these campaigns facilitate behavioral changes among residents. Media campaigns effectively heightened awareness and positively influenced perceptions of domestic violence, framing it as a significant social issue rather than a private concern. Platforms like WhatsApp and Facebook were highlighted as essential in promoting these campaigns, especially to younger demographics. However, the research also pointed out that despite improvements in awareness and perception, tangible behavioral changes remain limited, with some individuals still hesitant to report or intervene in abuse situations. In conclusion, the study emphasized that while media campaigns play a crucial role in addressing domestic violence, they should be supported by enhanced legal enforcement, cultural shifts, and community engagement. It recommended ongoing and varied media advocacy in collaboration with the government and stakeholders to foster lasting behavioral change in Benin City
Supervisor(s)
co-supervisor

THE EFFECTIVENESS OF AI-ASSISTED RESEARCH COMPARED TO TRADITIONAL METHODS: A STUDY OF UNIBEN STUDENTS.

Author(s)
Year of Publication
Publication Type
Abstract
This study set out to explore The Effectiveness of Ai-Assisted Research Compared to Traditional Methods: A Study of UNIBEN Students, especially when compared to more traditional research methods. As tools like ChatGPT, Grammarly, and Quillbot become increasingly popular, it was important to understand how students are using them, what they find helpful, and what concerns they might have. Using a survey of 402 undergraduate students across different faculties, the study found that most students are not only aware of AI tools but also actively use them to make research faster, easier, and more accurate. Many students appreciated the convenience of AI, highlighting benefits like better grammar, faster content generation, and easier access to information. However, there were also shared concerns some students worried about over dependence, reduced originality, and the ethical implications of relying too much on AI. Interestingly, while around 68% of the students preferred using AI tools for research, others still valued traditional methods, especially for tasks that require deep thinking, proper citations, and personal analysis. These findings reflect a wider conversation in academia: AI is helpful, but it shouldn't replace human insight, critical thinking, or academic honesty. In conclusion, the study suggests that AI tools should be embraced—but with caution. Institutions should provide guidance on responsible usage, introduce AI literacy into the curriculum, and help students learn how to balance innovation with integrity. This research adds to our understanding of how Nigerian students view AI in education and offers practical steps for using these tools wisely and effectively
Supervisor(s)
co-supervisor

ASSESSING THE EFFECTIVENESS OF MEDIA CAMPAIGNS IN SHAPING PUBLIC PERCEPTION ON DOMESTIC VIOLENCE IN BENIN CITY

Year of Publication
Publication Type
Abstract
This research investigated how effective media campaigns are in influencing public perceptions of domestic violence in Benin City, Edo State, Nigeria. Despite various efforts, domestic violence continues to be a significant societal issue, prompting increased use of media for advocacy and awareness. The study aimed to evaluate public awareness of domestic violence, assess the impact of media campaigns on public perception, and analyze the degree to which these campaigns facilitate behavioral changes among residents. Media campaigns effectively heightened awareness and positively influenced perceptions of domestic violence, framing it as a significant social issue rather than a private concern. Platforms like WhatsApp and Facebook were highlighted as essential in promoting these campaigns, especially to younger demographics. However, the research also pointed out that despite improvements in awareness and perception, tangible behavioral changes remain limited, with some individuals still hesitant to report or intervene in abuse situations. In conclusion, the study emphasized that while media campaigns play a crucial role in addressing domestic violence, they should be supported by enhanced legal enforcement, cultural shifts, and community engagement. It recommended ongoing and varied media advocacy in collaboration with the government and stakeholders to foster lasting behavioral change in Benin City.
Supervisor(s)
co-supervisor