Environmental Awareness Sustainable Practices Media Influence Digital Media Traditional Media University Students University of Benin Environmental Communication Media Campaigns Waste Management Pollution Control Information Dissemination

This research investigated how effective media campaigns are in influencing public perceptions of domestic violence in Benin City, Edo State, Nigeria. Despite various efforts, domestic violence continues to be a significant societal issue, prompting increased use of media for advocacy and awareness. The study aimed to evaluate public awareness of domestic violence, assess the impact of media campaigns on public perception, and analyze the degree to which these campaigns facilitate behavioral changes among residents. Media campaigns effectively heightened awareness and positively influenced perceptions of domestic violence, framing it as a significant social issue rather than a private concern. Platforms like WhatsApp and Facebook were highlighted as essential in promoting these campaigns, especially to younger demographics. However, the research also pointed out that despite improvements in awareness and perception, tangible behavioral changes remain limited, with some individuals still hesitant to report or intervene in abuse situations. In conclusion, the study emphasized that while media campaigns play a crucial role in addressing domestic violence, they should be supported by enhanced legal enforcement, cultural shifts, and community engagement. It recommended ongoing and varied media advocacy in collaboration with the government and stakeholders to foster lasting behavioral change in Benin City

This study was conducted to find out the Role of Media in Promoting Environmental Awareness and Sustainable Practice among University of Benin Students.

A descriptive survey design was used for the study. The sample size for the study was hundred and fifty (150) students. Data was collected using a structured questionnaire designed to access the role of media in promoting environmental awareness and sustainable practice.

The findings revealed that media doesn’t provide adequate and timely coverage of environmental awareness issues and it has been so overtime. Media coverage not only informs audiences about environmental threats but also explains their causes, consequences, and possible solutions. Media campaigns by organizations like the Nigerian Television Authority (NTA) and environmental NGOs have improved public awareness of waste management and pollution. University students, being highly media literate, often depend on these channels for environmental updates. Digital media is more effective than traditional media (print and tv/radio stations) in the promotion of environmental awareness among students. Media messages and awareness campaigns provide information that not only educates but also motivates individuals to adopt sustainable practices, such as proper waste disposal and pollution reduction. However, barriers such as limited internet access, information overload, unclear message, low interest, and weak collaboration between media outlets and environmental organization hinder the full impact of media based environmental education. It was therefore recommended that the university should leverage digital and social media platforms, ensure timely and consistent information reaches the students, and that media messages come from credible and reliable sources to enhance their influence on students attitudes and behaviors.