Faculty
Year of Publication
upload
Publication Type
Abstract
This study was conducted to find out the Role of Media in Promoting Environmental Awareness and Sustainable Practice among University of Benin Students.
A descriptive survey design was used for the study. The sample size for the study was hundred and fifty (150) students. Data was collected using a structured questionnaire designed to access the role of media in promoting environmental awareness and sustainable practice.
The findings revealed that media doesn’t provide adequate and timely coverage of environmental awareness issues and it has been so overtime. Media coverage not only informs audiences about environmental threats but also explains their causes, consequences, and possible solutions. Media campaigns by organizations like the Nigerian Television Authority (NTA) and environmental NGOs have improved public awareness of waste management and pollution. University students, being highly media literate, often depend on these channels for environmental updates. Digital media is more effective than traditional media (print and tv/radio stations) in the promotion of environmental awareness among students. Media messages and awareness campaigns provide information that not only educates but also motivates individuals to adopt sustainable practices, such as proper waste disposal and pollution reduction. However, barriers such as limited internet access, information overload, unclear message, low interest, and weak collaboration between media outlets and environmental organization hinder the full impact of media based environmental education. It was therefore recommended that the university should leverage digital and social media platforms, ensure timely and consistent information reaches the students, and that media messages come from credible and reliable sources to enhance their influence on students attitudes and behaviors.
A descriptive survey design was used for the study. The sample size for the study was hundred and fifty (150) students. Data was collected using a structured questionnaire designed to access the role of media in promoting environmental awareness and sustainable practice.
The findings revealed that media doesn’t provide adequate and timely coverage of environmental awareness issues and it has been so overtime. Media coverage not only informs audiences about environmental threats but also explains their causes, consequences, and possible solutions. Media campaigns by organizations like the Nigerian Television Authority (NTA) and environmental NGOs have improved public awareness of waste management and pollution. University students, being highly media literate, often depend on these channels for environmental updates. Digital media is more effective than traditional media (print and tv/radio stations) in the promotion of environmental awareness among students. Media messages and awareness campaigns provide information that not only educates but also motivates individuals to adopt sustainable practices, such as proper waste disposal and pollution reduction. However, barriers such as limited internet access, information overload, unclear message, low interest, and weak collaboration between media outlets and environmental organization hinder the full impact of media based environmental education. It was therefore recommended that the university should leverage digital and social media platforms, ensure timely and consistent information reaches the students, and that media messages come from credible and reliable sources to enhance their influence on students attitudes and behaviors.
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