DANIEL EKHAREAFO

The main focus of this project are to evaluate the popularity of X usage after the ban-ifting in Nigerian: a study of UNIBEN students. Furthermore, the study reviewed the major causes of the X ban in Nigeria, established the negative effect of the X ban on Nigeria's citizens, especially students, determined if twitter still remained popular in Universities after the ban-lifting and examined the extent to which UNIBEN students made use of X after the ban lifting in Nigeria. The researcher adopted the survey design .The survey design was adopted with the aid of 14 item Questionnaire and 100 Respondents of the university of Benin. Data obtained were analyzed and presented with the aid of frequency tables and simple percentage. The result from the study showed that X has gained more popularity among uniben student after the ban was lifted. This study recommended that students should be motivated to share educational resources and engage with peers on X, There should be X policy development among Uniben students and there should be feedback mechanism to understand the student’s opinions and challenges concerning the access to the app.

This research examines the role of Instagram as an advertising platform for promoting small-scale businesses. With its vast user base and visual-centric format, Instagram has become an increasingly popular medium for businesses to reach potential customers. This study presents the findings from a comprehensive field survey conducted in 2023, investigating the effectiveness of Instagram in business promotion, user perceptions, and the convenience of its advertising platform for buying and selling..The survey collected responses from 250 participants covering demographics, Instagram usage patterns, and attitudes towards the platform's role in business promotion. The results indicate a balanced gender distribution among respondents, with the majority falling between 15 and 30 years old. A significant portion of participants reported being single and having diverse educational qualifications. Regarding Instagram usage, the survey highlighted that approximately half of the respondents were frequently on the platform, with a significant percentage using it as a primary shopping destination. The findings further indicated that a notable proportion of respondents viewed Instagram as an effective platform for promoting small-scale businesses, emphasizing its impact in generating awareness and reaching potential customers. However, concerns about the authenticity of goods and services emerged, with almost half of the respondents expressing reservations about the platform's consistency in delivering what was advertised. Additionally, a considerable number of participants acknowledged that the effectiveness of Instagram in business promotion may be affected by factors like hacked social media accounts, raising questions about security and trustworthiness. Despite the mixed perceptions, the study revealed that Instagram's advertising platform is perceived as convenient for buying and selling, primarily attributed to its user-friendly interface, direct shopping features, and seamless integration with various payment options. In conclusion, Instagram has shown significant potential as an effective advertising platform for small-scale businesses, benefiting from its visual appeal and influencer marketing strategies. However, addressing concerns regarding authenticity and security will be critical in sustaining its effectiveness in the long term. The research provides valuable insights for businesses seeking to leverage Instagram's potential and lays the groundwork for future investigations into the evolving landscape of social media-driven business promotion.

This study examined the role of social media platforms in enhancing peace in Nigerian higher institutions using the University of Benin as case study. The research objectives were to find out ways social media platforms can help enhance peace in Nigerian tertiary institutions; establish the extent to which social media platforms are enhancing peace in Nigerian tertiary institutions; examine the significance of social media’s peace enhancement to Nigerian tertiary institutions; and x-ray the hindrances of social media in promoting peace in Nigerian tertiary institutions. Furthermore, the study was anchored on the Media Framing theory and the research methodology was the survey using questionnaire as the research instrument. 270 copies of questionnaire were distributed to the research respondents, and while 251 were returned, 19 copies were unreturned. Findings from the study showed that there was a high usage of social media by Nigerianhigher institution students; social media is effective in enhancing peace in Nigerianhigher institutions but is under-utilized by students in conflict resolution andpeacekeeping; and that the ways social media platforms can help enhance peace in Nigeriantertiary institutions include publishing unbiased stories and pictures of the conflicts, making objective judgments and recommendations to the conflicts, and by supporting peace keeping bodies in resolving the conflicts. Based on the findings, it was recommended that Social media users, especially higher institution students should report and help enhance peace among Nigerian higher institutions through conflict resolution and peace-keeping strategies and that social media users should be mindful of their actions and inactions towards conflicts in Nigerian higher institution as such actions and inactions could escalate or de-escalate conflicts.

The study is focused on the impact of graphics on advertisement appeal, using UNIBEN students as a study. The objectives of the study were to determine the extent at which UNIBEN students are exposed to graphics in advertisements, find out the attitude of UNIBEN students towards graphics in advertisements and investigate the effectiveness of Graphics on the advertisement appeal on UNIBEN students. In terms of the theoretical framework, the Affect and Perception theory were adopted. For its methodology, the survey research method was adopted, while questionnaire was employed to gather the data used for the study. Findings of the study revealed that the use of graphics make advertisement more appealing to UNIBEN students and it makes advertising messages more persuasive. The findings also indicated UNIBEN students agreed that the use of graphics in advertisement is effective in delivering advertising messages to a high extent. Based on the findings, the researcher concluded that graphical elements play a crucial role in shaping the attitudes and perceptions of UNIBEN students. The researcher therefore recommended among other things that advertisers should continue to enhance the impact of advertising messages by continually refining and optimizing graphic design elements such as text, colors, images, and shapes to align with the preferences and sensibilities of UNIBEN students. It was also recommended that advertisers should not focus on only graphical elements to capture attention but also use other appeals to influence positive behavior towards products and services.

The study is focused on the impact of graphics on advertisement appeal, using UNIBEN students as a study. The objectives of the study were to determine the extent at which UNIBEN students are exposed to graphics in advertisements, find out the attitude of UNIBEN students towards graphics in advertisements and investigate the effectiveness of Graphics on the advertisement appeal on UNIBEN students. In terms of the theoretical framework, the Affect and Perception theory were adopted. For its methodology, the survey research method was adopted, while questionnaire was employed to gather the data used for the study. Findings of the study revealed that the use of graphics make advertisement more appealing to UNIBEN students and it makes advertising messages more persuasive. The findings also indicated UNIBEN students agreed that the use of graphics in advertisement is effective in delivering advertising messages to a high extent. Based on the findings, the researcher concluded that graphical elements play a crucial role in shaping the attitudes and perceptions of UNIBEN students. The researcher therefore recommended among other things that advertisers should continue to enhance the impact of advertising messages by continually refining and optimizing graphic design elements such as text, colors, images, and shapes to align with the preferences and sensibilities of UNIBEN students. It was also recommended that advertisers should not focus on only graphical elements to capture attention but also use other appeals to influence positive behavior towards products and services.