FACULTY OF ART

This study examines the pragmatic aspects of Yoruba taboo folktales, with special focus on selected tales from Ogbomoso. While Yoruba folktales have often been explored for their literary and artistic merits, their pragmatic roles, particularly as acts of communication, have received less attention. The aim of this research is to investigate how taboo folktales function as speech acts and employ politeness strategies that uphold social, moral, and spiritual order in Yoruba society. The study relied on eight taboo folktales, which were collected through oral interviews with competent Yoruba speakers and later translated into English. The data were analyzed using Speech Act Theory (Austin, 1962; Searle, 1969) and Leech’s Politeness Principle (1983). Direct and reported utterances from the folktales were examined at the locutionary, illocutionary, and perlocutionary levels, and further classified according to Austin’s and Searle’s categories of speech acts. The politeness analysis assessed the cultural purposes of the utterances, as well as the ways in which they conformed to or violated conversational maxims. Findings reveal that Yoruba taboo folktales are not merely entertaining stories, but performative acts that sustain cultural values. They preserve spiritual balance, instill discipline, and transmit ancestral wisdom across generations. Further research can focus on the linguistic philosophy underlying Yoruba taboo folktales, with attention to the deeper cultural beliefs and worldviews they embody

Wittgesten (1921) has once argued that the meaning of any term or
expression cannot be interpreted or gotten outside its context, context is one
thing that cannot be debonked when explaining the meaning of expression.
This work is titled the semantic analysis of covid-19 terminologies in Etsako
language, the Etsako language is an Ediod language located in Edo state.
The data for this study id collected through the use of oral interview while
exploring the use of the qualitative research design, the conceptual theory of
meaning was adopted as the theoretical frame of the study. Related works of
literature which forms the basis for which this study can be from were
reviewed after which the presentation of data, data are presented by
grouping them. After a successful analysis done by bringing out the
contextual usage of the terms, it be confirmed that meaning cannot exist
outside the context of usage, the context of usage has a great influence in
determining, if the context changes meaning changes.

This study explores the prevalence, underlying factors of sexual harassment and its prevention in the University and workplaces in Nigeria. The main objective is to ascertain whether psychosocial factors are perceived as correlates of sexual harassment by university undergraduates. Sexual harassment like any negative job antecedents is one of the workplace vices which organizations attempt to checkmate in order to create conducive atmosphere for employees to thrive. In Nigeria, lack of legislative efforts and enforcement of extant laws have increased vulnerability. Considering the outcomes of sexual harassment of female workers and students, it is recommended that organizational climate in education sector be protected by legislative enablement to create a gender free environment for thriving of both males and females especially females who are the common victims of sexual harassment in this part of the world while prosecuting reported cases. The psychosocial factors influencing sexual harassment of students include financial insufficiency, moral deficit, lust and a weak system of redress. Result showed that occurrence of sexual harassment tended to be directed more towards females than males; and females were more negatively affected than males. The study identified awareness, propriety in dress and punishment for offences as necessary institutional responses to prevent sexual harassment. It is recommended that awareness-raising programs for students, lecturers and all university staff be incorporated into the programs of universities to encourage effective institutional responses towards addressing sexual harassment.

This project begins by highlighting human rights as a special category of human existence/protection. A historical overview then outlines conceptual roots in early Igbo traditional society. This project answers the question of whether there are human rights in an African society. A study of the Igbo of Nigeria. This project will tell you the overview story of how human right where protected during traditional time using the Igbo people of Nigeria as a study in this topic.

One of the foundations and fundamentals of every democratic society today is the entrenchment of fundamental human rights in its constitution and the protection of those rights. In fact, without such provision and protection, a state cannot be said to be truly democratic. Human rights in Nigeria are protected under the current constitution of 1999 Though it is frequently not given appropriate attention in its defense and application. Countless ordinary Nigerians attempting to make ends meet as taxi drivers, market traders, and shopkeepers are accosted on a daily basis by armed police officers who demand bribes and commit human rights abuses against them as a means of extorting money.1 Those who fail to pay are frequently threatened with arrest and physical harm. Far too often, these threats are carried out. Meanwhile, victims of crime are obliged to pay the police from the moment they enter a police station to file a complaint until the day their case is brought before a court. In the shadows, high-level police officials embezzle staggering sums of public funds meant to address some basic police operations. Senior police officers also enforce a perverse system of “returns” in which rank-and-file Officers are compelled to pay up the chain of command a share of the money they extort from the public.

The actor’s profession necessitates rigorous emotional labour, defined as the management of feeling to create a convincing public display (Hochschild 17). While this task requires advanced Emotional Intelligence (EI), specifically in self-awareness and emotional regulation, theatrical pedagogy, particularly within African university systems like the University of Benin (UNIBEN), often lacks formal, structured psychological training. The traditional assumption that emotional competence is a residual outcome of technical training critically overlooks the documented psychological hazards, such as emotional spillage and boundary erosion, inherent in techniques like emotional memory (Hetzler 15). Thisacademic void poses a serious ethical and professional challenge, risking the long-term psychological integrity of student performers. This qualitative, phenomenological study sought to critically analyse the subjective, livedemotional experiences of UNIBEN student performers in relation to the four branches of theSalovey and Mayer EI ability model (189). Employing purposive sampling, the researchconducted in depth, semi structured interviews with five student actors actively engagedindepartmental productions. The data collection focused on eliciting narratives concerningemotional preparation, self control tactics, and critical evaluations of the existing curriculum. The thematic analysis prioritised the identification of communal coping strategies andsystemic pedagogical deficiencies. The study was strictly delimited to the UNIBENTheatreArts Department to ensure contextual rigour and transferability of findings to similar Africaninstitutions. The empirical data confirmed a significant imbalance in EI skill acquisition. The studentsdemonstrated highly developed interpersonal EI (social perception and empathy), relyingheavily on observation and somatic markers to achieve collaborative harmony. Performeraccounts consistently affirmed that empathy and observation were the most effective toolsforcrafting believable characters. Conversely, the findings exposed a critical deficiencyinintrapersonal EI (emotional regulation). All high level performers reported relyingonthepsychologically taxing method of deep acting, resulting in pervasive evidence of boundaryfailure. Instances of carrying character attitudes home and feeling emotionally weigheddownpost rehearsal were common, demonstrating that the aesthetic pursuit of 'truthfulness' activelycompromises psychological sustainability. Students' self reported protective measures—such as prayer, music, and simple self reminders—were deemed individualistic and criticallyinadequate, confirming the absence of institutional de roling protocols. Furthermore, thedatashowed that a high emotional facilitation skill often outpaced regulatory capacity, heightening the risk of affective overwhelm. This research concludes that the UNIBEN theatre training model is systemically incomplete, inadvertently graduating performers who are emotionally vulnerable. The curriculumsuccessfully teaches emotional access but fails entirely to teach emotional containment. Thispedagogical oversight transfers the burden of psychological safety fromthe institutiontotheindividual student, creating an unethical professional hazard. The study strongly recommendsa paradigmatic shift in UNIBEN’s training philosophy. Future pedagogy must formallyintegrate mandatory performance psychology modules, structured de roling rituals, andemotional containment exercises into the curriculum to ensure that the psychological
11resilience of the actor is defined, taught, and assessed as a core professional competency, alongside traditional voice and movement training. Keywords: Emotional Intelligence (EI), Actor’s Craft, Emotional Regulation, DeepActing, UNIBEN, Boundary Failure, Theatre Pedagogy

This study was on Audience Perception and Attitude towards the Use of Pidgin in Broadcasting – a Study of FIFA World Cup Commentary on Super Sport. Three objectives were raised which included: Investigate the rationale of Pidgin English use in sport commentary in Nigeria, Examine Pidgin English as a language of popular communication in Nigeria, determine the basic challenges and prospects of Pidgin English use for sports commentary in Nigeria and Provide reasonable recommendations for broadcasters in the media community for them to employ the advantages associated with the use of Nigerian Pidgin English in sport commentary, should there be any. A total of 77 responses were received and validated from the enrolled participants where all respondents were drawn from selected residents in Lagos state. Hypothesis was tested using Chi-Square statistical tool (SPSS). The study seeks to explore the reasons why some audiences prefer to listen to commentators who use Pidgin English and why others do not. Additionally, the study aims to investigate the impact of the use of Pidgin English on the understanding and enjoyment of the commentary among the audience. Language has been a major tool, chiefly responsible for the social consciousness of any country’s citizenry, because it is essentially with the usage of language that information about the on-goings in the environment get to the people, either directly, through contact with any medium of mass communication, like the television, radio, newspapers, magazines, books and journals, and other forms of the mass media; or through indirect means such as conversations, meetings and discussion

This study examines the impact of social media on film audience engagement, focusing on how digital platforms have transformed the ways audiences interact with films and filmmakers. The rapid growth of platforms such as Facebook, Instagram, Twitter (X), YouTube, and TikTok has redefined communication patterns in the entertainment industry, shifting audiences from passive film consumers to active participants in digital conversations. The study investigates how social media facilitates engagement through likes, shares, comments, online discussions, fan communities, and user-generated content, which collectively influence audience perception, anticipation, and loyalty toward films. It also explores how film producers and marketers utilize social media strategies such as teaser campaigns, interactive contests, influencer collaborations, and behind-the-scenes content to stimulate audience participation and strengthen emotional connections with their films. The research is grounded in relevant theoretical frameworks, including the Uses and Gratifications Theory, Diffusion of Innovations, Two-Step Flow Theory, Engagement Theory, and the AIDA Model, which explain the psychological and communicative processes underlying audience interaction online. Using both qualitative and quantitative approaches, the study assesses audience responses and engagement patterns to determine the effectiveness of social media in promoting films and sustaining audience interest. The findings are expected to reveal that social media significantly enhances audience engagement by providing accessible, participatory, and interactive platforms that bridge the gap between filmmakers and their audiences. Ultimately, this research contributes to a deeper understanding of how social media has revolutionized film communication, marketing, and audience behavior in the digital age.

It would be recalled in 2015, when former President Mohamadu Buhari took over power from the People's Democratic Party, (PDP), the nation was at it's precipice. Some pundits believed that the "saviour" had come as there was high volume of insecurity across the nation, particularly in the North East and other parts of the North. People could hardly move from one location to the other across the country for fear of kidnapping as well as other terrorist attacks. It was at the beehive of these social societal ills that President Buhari came with the mantra of "Change" which encompassed a four point agenda of: fighting insecurity, revamping the economy, fight the dreaded monster of corruption, and alleviate poverty.¹ All these were in a bid to enact commiserate policies that would reposition the naira. Recall also, in his campaigns he actually promised Nigerians that he was going to bring the naira to exchange for one naira to one U.S. Dollar, which was at that time was exchanging for between 150-170 naira to a dollar. It is pertinent to state here at this juncture that in 2023, when Buhari was leaving office and handing over to another APC government, the naira was exchanging for over 750 naira to a dollar in the parallel market and about 600 in the official market.

The aim of embarking on this study was to provide a well detailed account on the Impact of Billboard advertising on product promotion using Nigerian Breweries plc as the case study. The Researcher used survey Research Design in the collection of the data. Because it is easier to sought peoples’ opinion using Questionnaire. Cochrane sample size Method are used to get the sample size for this study is 100 .Data gathered from the study were analyzed, tested and interpreted using sample percentage frequency table. The researcher was able to find out that majority of the respondents are familiar with Billboard adverts. The theory that led support to this work is cultivation theory. The researcher therefore recommends that adverting should be real and interesting so as to call and retain prospective buyers for the advertised product. And also the manufacturers of Nigerian Breweries plc should try as much as possible to make their advert consistent in order to increase awareness an more patronage for consumers.