ARTS

Journalism as a whole has developed and moved into a more modernizedformwhich is on various digital platforms. News stories, articles, editorials etc. haveall moved online without the hardcopy dying off but there has been a drasticdecrease in hardcopy readership. This further encouraged media houses totaketheir contents online, to also build online readership. There are various factorsthat come to play to ensure that these online readers being targeted actuallysee, hear or watch the contents and one of the most important is SearchEngineOptimisation aka SEO.Search Engine Optimisation has become a decidingfactoron who gets to see what and what gets seen by web users. It’s a newmediaskill that has become important in the news room for web journalists but adequateresearch hasn’t been conducted. It still remains a big mystery to manymodernjournalists. This work studies the level of impact and influence this SEOhasonweb contents visibility to their target web browser. This study uses twoof theworld’s most popular search engines as case study. Google and Yahoo althoughdifferent are both search engines that have algorithms that contribute to contentsvisibility.

Heritages are cherished cultural traits that are passed down fromone generationtothe next through deliberate preservation. Heritages are the richness of extinct andcurrent societies that have been kept and passed down from one generation to the next andaresignificant in terms of history, education, recreation, and economics. To put it anotherway, heritages are important gifts that come from both man and nature. Cultural heritagesdevelop from human ingenuity and are passed down through centuries of humanculturesthrough oral traditions and written concrete forms.1 However, cultural heritageisrestricted to concepts and objects created by humans

This work examines how the various components of the linguistic elements of theEnglish Language are put together to form words in the Etsako language. Alarge part ofit is its correlation with the word formation process of the English Language. Apparently, the Etsako language has its particular way of word formation but has several factorsaffecting its formation. Most of these factors are external. This research providesanexplication of how these word formation processes correspond with that of the EnglishLanguage but it does not neglect the various ways the formation processes are violatedand also muddled.

The study investigated educating society through television drama programme; a case study of Tchidi's Chekere Professor Johnbull. The objective was to identify and highlight the various ways through which good quality television drama uplift society via education and enlightenment. The study was based on cultivation theory of communication. The investigation was conducted within the Ekehuan Campus of the University of Benin, Benin City, Nigeria. The study adopted the Survey research design, using the questionnaire as instrument for data collection. Through the random sampling technique, one hundred students were identified and sampled. Data was calculated in simple percentage and presented in tables. Findings review that television drama programmes are a veritable means of enlightenment and education. Also, the study found that television drama plays an explicit role in reshaping society. It is recommended that television drama productions should be properly funded by educational institution and NGOs. Producers should focus on themes that will enhance social cohesion.

This study examines the sociolinguistic aspects of language use in traditional market settings, where goods and services are exchanged. A traditional market, in this context, refers to a space where transactions follow indigenous African customs. The research focuses on the discourse structure, speech acts, and contextual language use in Ochanja Market, Anambra State. The study employs Hymes’ (1974) S.P.E.A.K.I.N.G model from The Ethnography of Communication to analyze data collected from traders and other market participants. Data were obtained through a tape recorder and a questionnaire to assess linguistic preferences in market transactions. Findings indicate that the majority of traders at Ochanja Market prefer to communicate in Anambra Igbo, followed by Nigerian Pidgin. This preference aligns with the linguistic composition of the market, where a
significant proportion of traders and buyers belong to the Igbo ethnic group, influencing the dominant language used in commercial

The purpose of this study is to examine how Nollywood Films can be used to promote 'Family Values'. Nigeria, as we know it is a country blessed with diverse culture. Whatever be the differences, there are societal norms and values that are generally acceptable by everyone. This study shows how Nollywood films have assumed an important role as part of every family in Nigeria. In today's society, people tend to pick up different traits from what they see in movies and it is against this backdrop, that the researcher, adopts the historical, descriptive and analytical approaches as the method of reflecting on how the video films in Nigeria affect and influence its viewers, either positively or negatively. The work has shown that most Nigerian Home Videos do not portray any traditional African values and that the movies do not safeguard traditional African values like honesty, hospitability, modesty etc. There is too much display of immorality (Nudity, prostitution etc) and other negative vices in the Home movies. To portray how Nollywood films can be used in promoting family values, a sample of three films were collected and carefully analyzed, noting relevant points as portrayed in the Films. It concludes by canvassing the government and other stakeholders in movie production to look into the potential of the Nollywood film industry in redressing contemporary social challenges and promoting cultural norms and values.

The competitive nature of the market place in recent times has called for diversified and intensive marketing strategy by each and every organisation.Different forms of promotional activities are embraced by business owners to boost sales. Technological advancements and discoveries have made the act of marketing more easier, less resource consuming and time bound. The growth and advancement of the Internet has fostered the concept of social media marketing as well as use of social media influencers by business owners. The use of influencers who most times are celebrities is a form of marketing trend that seeks to explore, support, identify and engage people involved in impactful conversations. In this millennial age, people spend their time on the interactive media than the traditional media and with our frequent presence on social media the thought on how to use the influence, status and the following acquired on this platform and to increase income has led to brand influencing on social media. So brands, whom their target audience can be found among these influencers' audience will also maximize the opportunity to reach and sell to them.

Religion has been a powerful force shaping world politics throughout history.1 Whether through the influence of religious institutions, the actions of religious leaders, the great influence which religion has on man’s thought process or the beliefs and
practices of ordinary individuals, it has played a central role in shaping political systems, conflicts, and alliances.2 From the ancient world to the present day, religion has been used to justify wars and conquests, to mobilize social movements, and to define cultural identity.3 At times, religion has been a source of division and conflict, fueling sectarian violence and intolerance.4 At other times, it has been a force for peace and reconciliation, inspiring social justice movements and promoting interfaith dialogue.5 However, some are of the view that politics and religion should be separated. Thus, Milliard Fillmore, the
13 th President of the United States, stated that, “Church and State should be separate, not only in form, but fact- religion and politics should not be mingled”.6

This Research effort focuses on some aspects of the phonology of the Igbanke language. a language spoken in the Niger Delta area of Delta State as well as in Orhiomwon Local Government Area of Edo State. The Igbanke language is actually spoken in six speech communities which are: Omulual, Ahe, Igbontor, Obiogba, Ottah and Idumuodin. This work aims at examining the Phonological processes and rules in the language. Data gathered for this study were collected from personal interview with the aid of a digital tape recorder. The study is analyzed using the standard theory as presented by Chomsky and Halle (1968), and the Autosegmental model of analysis as presented by Goldsmith (1976). The major findings of this study however revealed the phonological processes present in the language which are: Vowel Elison, Glide formation and Nasalization.

This study explored the use of irony and feminine craftiness as survival strategies in Lola Shoneyin’s, The Secret Lives of Baba Segi’s Wives. It analysed how wives in polygamous households utilize their cunning ways to navigate their complex personal dynamics and marital competition, thereby securing their survival. The study adopted a qualitative approach, as Sociological and feminist theories were used to highlight the societal injustice faced by women in polygamous homes. The study also purposively sampled relevant examples from the play to determine the effective ways of addressing this social injustice in polygamous homes The study found that irony is used to expose social ills, hypocrisy and power dynamics that characterise polygamy in Nigerian homes. It also revealed that women adopted different forms of feminine craftiness for survival in polygamous marriages including marital, sexual, physical, spiritual and conception craftiness