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Year of Publication
upload
Publication Type
Abstract
The study investigated educating society through television drama programme; a case study of Tchidi's Chekere Professor Johnbull. The objective was to identify and highlight the various ways through which good quality television drama uplift society via education and enlightenment. The study was based on cultivation theory of communication. The investigation was conducted within the Ekehuan Campus of the University of Benin, Benin City, Nigeria. The study adopted the Survey research design, using the questionnaire as instrument for data collection. Through the random sampling technique, one hundred students were identified and sampled. Data was calculated in simple percentage and presented in tables. Findings review that television drama programmes are a veritable means of enlightenment and education. Also, the study found that television drama plays an explicit role in reshaping society. It is recommended that television drama productions should be properly funded by educational institution and NGOs. Producers should focus on themes that will enhance social cohesion.
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