Grace Shalom Israel

Journalism as a whole has developed and moved into a more modernizedformwhich is on various digital platforms. News stories, articles, editorials etc. haveall moved online without the hardcopy dying off but there has been a drasticdecrease in hardcopy readership. This further encouraged media houses totaketheir contents online, to also build online readership. There are various factorsthat come to play to ensure that these online readers being targeted actuallysee, hear or watch the contents and one of the most important is SearchEngineOptimisation aka SEO.Search Engine Optimisation has become a decidingfactoron who gets to see what and what gets seen by web users. It’s a newmediaskill that has become important in the news room for web journalists but adequateresearch hasn’t been conducted. It still remains a big mystery to manymodernjournalists. This work studies the level of impact and influence this SEOhasonweb contents visibility to their target web browser. This study uses twoof theworld’s most popular search engines as case study. Google and Yahoo althoughdifferent are both search engines that have algorithms that contribute to contentsvisibility.