COLLINS KEDIEHOR

This study examines the role of Public Relations (PR) in the management of the academic Theatre of the university of Benin , with a specific focus on it's impact on Audience engagement, ticket sales, and overall Organizational Success. The research was motivated 5 by the need to address the frequent oversight of strategic communication within theatre management, where artistic elements are often priortized. Employing a descriptive survey design, data was collected from a purposive sample of 150 students using a structured questionnaire and analyzed through frequency tables and percentages. The findings reveal that digital PR Strategies, particularly social media content and behind the scenes materials, are Paramount in engaging the modern student audience, whereas traditional methods like flyers are less effective. A strong direct correlation was established between PE efforts and ticket sales, with effective promotion and targeted discounts Significantly influencing purchase decisions . The study concludes that PR is a critical strategic management function essential for building reputation, fostering community, and ensuring the financial viability and long term sustainability of Theatre organizations . It is recommended that theatre management strategically integrate digital PR, professional branding, and community building initiatives into their core operational plans. Keywords: Theatre production, Technology integration, creativity, Artificial intelligence, capacity Building

The study is based on the impact of Netflix in the advancement of the Nigerian movie industry. The study analyzes the impact of Netflix on Nollywood and how it has aided the growth of the industry amongst youths in Benin City. This study examines the role of Netflix in advancing the Nigerian movie industry by analyzing its impact on film production, distribution, and audience engagement.The motive of this research was further explained by the researcher using diffusion of innovation theory. The research draws insights from existing empirical studies and emphasizes how Netflix provides a structured platform for global exposure, encourages higher production standards, and opens new economic opportunities for filmmakers through funding and partnerships. By situating Nollywood within the global digital entertainment landscape, this study highlights how Netflix is not only reshaping viewing patterns but also positioning the Nigerian movie industry as a competitive player on the world stage.

The Usefulness of radio,borders on its ability to cause positive change in the society. The study was centered on the evaluation of Radio in creating environmental awareness and waste management. The study was anchored on the Planned Behavior Theory. It further employed a quantitative survey method and adopted the positive sampling techniques; questionnaire was used to collect data which were presented and analyzed in some frequency tables and percentages. Findings reveal that radio station within its features of sound is capable of influencing and inducing responsible environmental behaviour. But then, it cannot compel people to change but can set the agenda for change. Also, the environmental waste problem can be best managed by modifications of human behavioural patterns by developing responsible environmental behaviour. The study concludes that Waste management is one of the greatest environmental challenges facing us in this country, Nigeria. The researcher therefore recommends that radio station should conduct regular enlightenment and sensitization on environmental issues,recycling of waste there should be a strict enforcement of environmental policies and laws.