Umoh Unyime

The study is based on the impact of Netflix in the advancement of the Nigerian movie industry. The study analyzes the impact of Netflix on Nollywood and how it has aided the growth of the industry amongst youths in Benin City. This study examines the role of Netflix in advancing the Nigerian movie industry by analyzing its impact on film production, distribution, and audience engagement.The motive of this research was further explained by the researcher using diffusion of innovation theory. The research draws insights from existing empirical studies and emphasizes how Netflix provides a structured platform for global exposure, encourages higher production standards, and opens new economic opportunities for filmmakers through funding and partnerships. By situating Nollywood within the global digital entertainment landscape, this study highlights how Netflix is not only reshaping viewing patterns but also positioning the Nigerian movie industry as a competitive player on the world stage.