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This study investigated the influence of sexual advertising appeal in Jenny’s Glow Skincare advertisements on the purchasing behaviour of female students at the University of Benin. The research was motivated by the increasing use of sexual appeal in cosmetic advertising and the debate surrounding its impact on young audiences. The study focused on three objectives: to examine the level of exposure of female students to Jenny’s Glow advertisements, to assess how sexual advertising appeal affects their purchasing behaviour, and to evaluate the influence of such appeals on their perception of the brand and related beauty ideals. The survey research method was used in this study and 396 female undergraduate respondents whose data were collected were selected through online questionnaire and selected in stratified random sampling. Data collected were presented and analysed using tables and simple percentages. The results of this showed that majority of the respondents were heavily exposed to Jenny’s Glow advertisements, and mostly through digital media channels. A large number of respondents stated that other elements like product quality and peer recommendations strongly influenced their actual purchasing decisions. Despite the fact that sexual appeal in the advertisements was successful at drawing attention the study disc that the use of sexual appeal influenced how young women perceived brands and helped to shape their standards of beauty.

One thing we people tend to forget is that Karl Marx’s theory of alienation is a central theme in his critique of capitalism, where he tries to point out how labor under capitalist production estranges or alienate individuals, humans, laborers, workers, or what he clearly identifies as species-being from their work, their essence, production and society. However, the paradox founded in his non-violent humanism visualize his ideal of human emancipation seemingly contrasts with the revolutionary implications of his thought. This project research explores the inconsistencies within Marx’s humanist as well as his non-violence framework, particularly in relation to alienation. It examines how Marx’s commitment to non-violent humanism struggles to reconcile with the structural violence of capitalism, his advocacy for proletarian revolution, and the potential coercion in his vision of a classless society. By analyzing key texts and interpretations, with the critical analysis method, this research questions whether Marx’s theory of alienation can truly align with a peaceful transformation of society, we shall find out. The work concludes that while Marx’s humanism emphasizes human flourishing, his solutions inevitably involve tensions that challenge the feasibility of non-violent admiration.

This study titled “Assessment of Public Relations Strategies among Pentecostal Fellowships in the University of Benin (UNIBEN)” examined how campus based Pentecostal fellowships apply public relations to build image, attract members, retain members and manage relationships. The main objective was to identify the Public relations strategies used, assess their effectiveness, and examine their impact on fellowship growth and communication. The study was guided by Two way symmetrical communication theory and relationship management theory which emphasize two-way communication and relationship building. Using the survey method, data were collected through questionnaires and the findings showed that fellowships rely on strategies such as social media, posters, organized events, and word-of-mouth publicity. While these methods increased visibility and membership, most communication was one-way, with limited opportunities for dialogue and feedback. The study concludes that fellowships focus more on promotion than relationship-building and recommends adopting more interactive platforms, training leaders in public relations skills, and encouraging feedback mechanisms to improve trust, credibility, and sustainable growth.

BACKGROUND: Keyboard instrumentalists are highly susceptible to Playing-Related Musculoskeletal Disorders (PRMDs). PRMDs affect keyboard players, especially in the wrists, hands, and neck. Despite existing global research, data on hand dimensions and hand grip strength (HGS) among keyboard instrumentalists in Benin City remain limited, necessitating further study.
AIM: The aim of this study was to investigate the upper extremity musculoskeletal complaints, hand dimension and HGS of keyboard instrumentalists in Benin City. METHODS: Consecutive technique was utilized to select Participants, and 115 keyboardists participated in this research. Data collection involved completing the Maastricht Upper Extremity Questionnaire (MUEQ) which was used to assess their musculoskeletal complaints and physical measurements were also conducted. Hand dimensions, including length, span, width, circumference, and shape, were measured using a measuring tape. While HGS was assessed using a digital hand grip dynamometer. Body weight, height, and BMI were also measured. Descriptive statistics of mean, standard deviation, frequency and percentage were used to summarize the data. Pearson product moment correlation coefficient was used to test the relationship between variables at p < 0.05.
RESULTS: There was a high prevalence of musculoskeletal complaints, particularly in the neck (86.1%). Hand grip strength showed significant correlations with hand length (r=0.817 p=0.000), hand span (r=0.813, p=0.000), hand circumference (r=0.782, p=0.000), hand width (r=0.852, p=0.000), hand shape (r=0.306, p=0.001), and wrist circumference (r=0.765, p=0.000) for dominant hand. Then for the Non dominant hand HGS showed significant correlations with hand length (r=0.840 p=0.000), hand span (r=0.823, p=0.000), hand circumference (r=0.808, p=0.000), hand width (r=0.862, p=0.000), hand shape (r=0.296, p=0.001), and wrist circumference (r=0.792, p=0.000). Participants reported poor ergonomic practices, including awkward postures (73%) and prolonged playing (93%), contributing to physical strain. symptoms like fatigue and stiffness were alleviated by rest (98.2% and 98%).
CONCLUSION: The study revealed a high prevalence of musculoskeletal complaints among keyboard instrumentalists in Benin City, with neck pain being the most common. Hand grip strength showed significant correlations with Hand dimensions.
KEYWORDS: Musculoskeletal complaints, Hand dimensions, Hand grip strength, Keyboard instrumentalists.

This study investigated artificial intelligence applications in relation to financial reporting quality among deposit money banks in Nigeria. The specific objectives were to examine the extent to which artificial intelligence accounting, artificial intelligence data analytic, artificial intelligence auditing and artificial intelligence predictive applications have influence on financial reporting quality of deposit money banks in Nigeria. This study was a field survey for the year 2025. A total of 2,839 accountants, auditors and management staff constituted the population size, while 351 staff of deposit money banks in Benin City of Edo state formed the sample size by employing stratified and purposive sampling selection techniques. It was a quantitative research design and the main instrument used in collecting data was questionnaire administration. The statistical techniques employed include descriptive statistics, Pearson correlations, variance inflation factor and least squares regression method. The study found that artificial intelligence accounting, data analytic and predictive applications have significant positive t-statistics value of 2.480, 2.441 and 2.796 with a probability value of 0.010 (1%), 0.010 (1%) and 0.005 (0.5%) respectively. It was also revealed that artificial intelligence auditing applications has no significant influence on financial reporting quality among deposit money banks in Nigeria but has positive t-statistics value of 1.634 with a probability value of 0.103 (10%). Thus, the study concluded that artificial intelligence applications in accounting, data analytics, auditing and predictive analytics are critical in facilitating enhancement in financial reporting quality among deposit money banks. It therefore recommended that organisations should take advantages of artificial intelligence innovation by training and developing their accountants, auditors and senior managers in areas of financial transactions analyses and prediction to enhance financial reporting quality for the interest of stakeholders.

Biopesticides, often known as biological pesticides, are compounds made from biological agents that control agricultural pests to increase crop yields. The general aim of using the term biopesticide is to suggest a biological rather than a synthetic origin of the active agent, and implicit is a level of environmental and mammalian safety resulting from the use of naturally derived active. Telfairia occidentalis is an edible vegetable that is high in protein, vitamins, iron, calcium, and other nutrients that are necessary for a healthy diet. The purpose of this study was to examine the effects of biopesticides on Telfairia occidentalis. This study was grouped into seven (7) biopesticides options compared to the control which no biopesticide was applied to. The biopesticides includes (Grinded pepper, garlic, and soap), (Grinded pepper and garlic), (Pepper, garlic and soap), (Pepper and garlic), (Neem oil and soap), (Neam oil) and lastly (Firewood ash). This study was carried out within 13 weeks, and the study was on different aspects of the plant growth which includes the plant height, the number of primary branches, leaf area, petiole length, tendril length, number of leaves, internodes, leaf chlorosis occurrence, and percentage of forage leaves. Across all aspects of the growth the Telfairia occidentalis treated with the biopesticides had significant increase compared to the control, which simply indicates positive effects across all. This study indicates that the biopesticides used are good pest control agents as a result of the growth and the good health of the plant. Asides from the fact that most of these biopesticides are good pest controlling agents, some are also a good agent for soil PH correction such firewood ash, and this also contributed to the growth and healthy profile of Telfairia occidentalis in the study.

This study examines the impact of microfinance on women’s economic empowerment in Edo State, Nigeria, using the Lift Above Poverty Organisation (LAPO) as a case study. The research is motivated by the persistent financial exclusion and structural inequalities faced by women, particularly those operating within the informal sector. It investigates how access to microfinance services, including loans, savings schemes, and training programmes, influences key dimensions of empowerment such as income generation, financial independence, and decision-making capacity. Adopting a descriptive survey research design, the study utilises primary data collected from 180 female beneficiaries of LAPO, with 174 valid responses analysed. Both descriptive and inferential statistical techniques, including multiple regression analysis, were employed to assess the relationship between microfinance services and women’s economic empowerment. The findings reveal that access to microfinance services has a significant and positive effect on women’s economic empowerment. Specifically, savings services and loan access emerged as the strongest predictors, while training and capacity-building programmes also contributed meaningfully to improved outcomes. The results further indicate that participation in microfinance enhances women’s ability to generate income, strengthens their financial autonomy, and increases their involvement in economic decision-making. However, the study also acknowledges that empowerment is multifaceted and influenced by contextual factors such as social norms and household dynamics. The study concludes that microfinance, when effectively designed and implemented, serves as a critical tool for promoting women’s economic empowerment and inclusive development. It recommends that policymakers and microfinance institutions strengthen gender-responsive financial products, expand access to savings-led initiatives, and integrate capacity-building programmes to ensure sustainable empowerment outcomes.

Mass communication is a broad department with various niches. This can sometimes make it difficult for students to have a defined career choice. This study was carried out to explore the factors that shapes the career decisions of mass communication students, paying close attention to personal motivations, industry influences, and hands-on learning, questionnaire was used to gather data on 1240Mass communication students, the results showed that career choices are not determined by a single factor but are instead the outcome of several overlapping influences, The results also shows how role of the media exposure alongside industry trends shapes students career decisions. This study was necessary cause even though some studies have mentioned these issues individually, there was a lack of a comprehensive study to address the personal, social, and institutional influences affecting students, which would direct students towards a logical and favorable career decision. Hence the empirical importance of carrying out the study.

Social media in today’s society has become an almost indispensable part of daily life Particularly among University Students, who are generally heavy social media users. The Purpose of this research study is to examine the influence of Social Media Use on Students behaviour taking University of Benin and Benson Idahosa University as a case study. 11 research questions and five objectives as hypotheses guided the study. To achieve this, the descriptive survey research Design was adopted. The study focused on University of Benin main Campus Ugbowo Consisting of all undergraduate Students of the institution, a questionnaire was used as an Instrument to gather and collect data from respondents. The descriptive statistics of frequency and simple percentages were used to analyse the results and presented on tables for easy Comprehension quantitatively. The research findings showed that a large number of students in The University are aware and frequently make use of the social media. To this end, the Researcher recommends that social media should be used by students for educational purposes, Social networking sites should be expanded and new pages should be created to enhance Academic activities and to avoid setbacks in the student’s academic performance and students Should be monitored by lecturers and parents on how they use the social media sites and what To use it for. This is so to create a balance between social media and academic performance of Students to avoid setbacks in the academic performance of the students.

Child abuse remains a critical social issue that requires efficient data management and intervention. Traditional paper-based or fragmented digital systems used in child abuse case management often lead to delays, data loss, security risks, and poor interagency collaboration. This project focuses on the design and implementation of a computerized child abuse database management system to enhance the efficiency of case handling, improve data security, and facilitate real-time reporting. The system is designed to store, retrieve, and track child abuse cases, ensuring that relevant authorities—such as law enforcement, child protection agencies, social workers, and medical professionals—have secure and timely access to case information. Key features include a centralized database, role-based access control, automated case tracking, and real-time reporting tools. The system is developed using modern web technologies, including React.js for the frontend, Node.js for backend processing, PostgreSQL for data storage, and AWS for cloud deployment. Security measures such as data encryption and multi-factor authentication ensure the confidentiality of sensitive case details. By automating case management, offender tracking, and interagency communication, this system aims to streamline the reporting and investigation processes, leading to faster response times and better child protection outcomes. Additionally, the database provides statistical insights for policymakers to identify trends and develop preventive strategies. This project demonstrates how technology can be leveraged to improve child protection efforts, ensuring that cases are efficiently managed and victims receive timely intervention.