SEXUAL BEHAVIORS

This study explores the influence of social media on the sexual behavior of university students, focusing on the unique context of the University of Benin. The proliferation of social media platforms has raised concerns about its potential impact on students' sexual behavior. Existing literature suggests that social media can expose individuals to sexual content, facilitate peer influence, and influence risky sexual behaviors. However, it also serves as a platform for sexual health education and discourse. The research employed a survey design, with data collected from 300 randomly selected undergraduate students across multiple faculties. The study found that social media does indeed exert a significant influence on students' sexual behavior, shaping their attitudes and perceptions of romantic relationships. It was observed that social media content can create pressure for conformity to certain behaviors and norms. Additionally, the study revealed that social media plays a complex role in shaping students' perceptions of risky sexual behaviors. While exposure to content can cultivate an appreciation for excitement and risk, students approach these portrayals with a degree of critical discernment. In terms of sexual health education, the research found that students do not primarily rely on social media for accurate information. However, they recognize its role in destigmatizing discussions about sexual health topics. In conclusion, this study highlights the multifaceted impact of social media on the sexual behavior, perceptions, and health education of university students. It underscores the need for targeted sexual health education campaigns, media literacy programs, safe online spaces for discussions, and stricter content regulation on social media platforms. Further research is recommended to explore the nuances of this relationship in greater dept.