BUSINESS PERFORMANCE

This study investigated the impact of digital transformation on business performance among Micro, Small, and Medium Enterprises (MSMEs) in Benin City, Edo State, Nigeria. The research focused on four dimensions of digital transformation: operational transformation, customer experience transformation, organisational culture and workforce transformation, and product and service innovation. A structured questionnaire was administered to 290 MSMEs, of which 267 valid responses were analysed using descriptive and inferential statistics through SPSS version 22. The findings revealed that operational transformation and customer experience transformation had significant positive effects on business performance, indicating that MSMEs that digitise internal processes and customer engagement platforms experience enhanced productivity and competitiveness. Conversely, organisational culture and workforce transformation, as well as product and service innovation, showed no statistically significant impact on business performance. Based on these findings, the study recommends that MSMEs in Benin City increase investment in workforce digital upskilling, cultivate innovation-friendly organisational cultures, and strategically prioritise digital innovation in product and service delivery. The research contributes to the body of knowledge by providing empirical evidence on how various aspects of digital transformation influence MSME performance in an emerging market context.

The study investigated entrepreneurial orientation and business performance. To achieve the purpose of the study, three research questions were raised and answered. The research design adopted for this study is the cross-sectional research design. The population for this study was made up of all 5,401 registered small scale business in Egor
Local Government Area of Edo State. The sample size for this study was made up of 100
respondents. The data collected for this study were analyzed using linear regression
analysis. Furthermore, descriptive statistics, such as frequency distributions and
percentages, were employed to provide a preliminary summary of the respondents’ demographic characteristics and response patterns. Findings from the study revealed that that entrepreneurial orientation represents a vital strategic resource that drives the competitiveness and sustainability of enterprises, especially small and medium enterprises (SMEs). It was concluded that entrepreneurial orientation, when reinforced by innovation, provides a transformative pathway for sustainable growth, market leadership, and long-term survival in dynamic and competitive business landscapes. Based on the findings, it was recommended that entrepreneurs should deliberately cultivate entrepreneurial traits such as risk-taking, proactiveness, and innovation, as these behaviours directly contribute to improved performance and competitiveness