Rahimat ISMAIL

This study investigated the impact of digital transformation on business performance among Micro, Small, and Medium Enterprises (MSMEs) in Benin City, Edo State, Nigeria. The research focused on four dimensions of digital transformation: operational transformation, customer experience transformation, organisational culture and workforce transformation, and product and service innovation. A structured questionnaire was administered to 290 MSMEs, of which 267 valid responses were analysed using descriptive and inferential statistics through SPSS version 22. The findings revealed that operational transformation and customer experience transformation had significant positive effects on business performance, indicating that MSMEs that digitise internal processes and customer engagement platforms experience enhanced productivity and competitiveness. Conversely, organisational culture and workforce transformation, as well as product and service innovation, showed no statistically significant impact on business performance. Based on these findings, the study recommends that MSMEs in Benin City increase investment in workforce digital upskilling, cultivate innovation-friendly organisational cultures, and strategically prioritise digital innovation in product and service delivery. The research contributes to the body of knowledge by providing empirical evidence on how various aspects of digital transformation influence MSME performance in an emerging market context.