ENTREPRENEURIAL ORIENTATION AND BUSINESS PERFORMANCE
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Abstract
The study investigated entrepreneurial orientation and business performance. To achieve the purpose of the study, three research questions were raised and answered. The research design adopted for this study is the cross-sectional research design. The population for this study was made up of all 5,401 registered small scale business in Egor
Local Government Area of Edo State. The sample size for this study was made up of 100
respondents. The data collected for this study were analyzed using linear regression
analysis. Furthermore, descriptive statistics, such as frequency distributions and
percentages, were employed to provide a preliminary summary of the respondents’ demographic characteristics and response patterns. Findings from the study revealed that that entrepreneurial orientation represents a vital strategic resource that drives the competitiveness and sustainability of enterprises, especially small and medium enterprises (SMEs). It was concluded that entrepreneurial orientation, when reinforced by innovation, provides a transformative pathway for sustainable growth, market leadership, and long-term survival in dynamic and competitive business landscapes. Based on the findings, it was recommended that entrepreneurs should deliberately cultivate entrepreneurial traits such as risk-taking, proactiveness, and innovation, as these behaviours directly contribute to improved performance and competitiveness
Local Government Area of Edo State. The sample size for this study was made up of 100
respondents. The data collected for this study were analyzed using linear regression
analysis. Furthermore, descriptive statistics, such as frequency distributions and
percentages, were employed to provide a preliminary summary of the respondents’ demographic characteristics and response patterns. Findings from the study revealed that that entrepreneurial orientation represents a vital strategic resource that drives the competitiveness and sustainability of enterprises, especially small and medium enterprises (SMEs). It was concluded that entrepreneurial orientation, when reinforced by innovation, provides a transformative pathway for sustainable growth, market leadership, and long-term survival in dynamic and competitive business landscapes. Based on the findings, it was recommended that entrepreneurs should deliberately cultivate entrepreneurial traits such as risk-taking, proactiveness, and innovation, as these behaviours directly contribute to improved performance and competitiveness
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