IMPACT OF DIGITAL TRANSFORMATION

This study is to examine the impact of digital transformation on the performance of organisation in Nigeria. Using Nadia Enterprise, which is located in Benin City, EdoState, Nigeria as the case study. The specified four research objectives which are to know the Impact of digital transformation adaptation, technological innovation, factors affecting digital transformation in improving organization performance and to suggest ways which organisation can leverage digital technology in improving their operations and remain competitive. The population of this study is made up of all the staf in Nadia Enterprise. The study covers all groups and cadre of staf in the Organization. The population stands at 85 staf in the Organization being composed of professionals and non-professionals. The size for the study on which questionnaires were administered was 85 to the Staf in the organization. They were all selected from dif erent department to generate data about their perceptionsandopinions as regards to customer retention and performance of the organization. Themethodto be employed for this research is the simple statistical method such as thesimplepercentage to deduce the ef ective and interpret the further necessary discussions. In conclusion, the Findings presented provide valuable insights into the impact of digitaltransformation on organisational performance in Nigeria. These findings of er anuancedview of respondents' perceptions, opinions, and challenges related to these critical areas. Overall, the data suggests a widespread recognition of the significance of digital transformation and technological innovation. The majority of respondents acknowledge the importance of these initiatives and the positive impact they can have on organizational per fomance eficiency, and competitiveness.