KAYODE IYASERE

This research paper looks at the features of the language used in new media today. The analysis reveals how this new media has created new language mostly used in these media platforms and the effects it has in our everyday English. Majority of the people that use this language in new media are teenagers and young adults, so this paper also shows the effect of these media language in speech writing in schools.

This research paper looks at the features of the language used in new media today. The analysis reveals how this new media has created new language mostly used in these media platforms and the effects it has in our everyday English. Majority of the people that use this language in new media are teenagers and young adults, so this paper also shows the effect of these media language in speech writing in schools.

Purpose of Study
The purpose of this research is to evaluate the various ways language is used by advertisement agency in the explicit and implicit representation of the female character. 1.2. Scope of Study The scope of this study will be limited using the theory of
representation, the constructionist approach, as the basis for the analysis of languages used in the implicit and explicit representation of the female character in advertisement. 1.3. Research Methodology The qualitative research method is applied in the acquisition of data, data collection of different commercials in no particular order, are gotten from the internet. Analysis will be made on the commercials stated as follows: Virginia Slim, Keds Shoe (2016), Bic Pen (2015), Samsung SF Notebook (2010), Mr Clean (2011), Coca Cola’s Fairlife Milk of (2014), American Apparel (2014), Sony PlayStation (2014), Fat Shack burger ad of
(2015), Burger Kings Commercial and Carl’s Junior Burger Commercial.