Faculty
Department
Year of Publication
Keyword
upload
Publication Type
Abstract
Purpose of Study
The purpose of this research is to evaluate the various ways language is used by advertisement agency in the explicit and implicit representation of the female character. 1.2. Scope of Study The scope of this study will be limited using the theory of
representation, the constructionist approach, as the basis for the analysis of languages used in the implicit and explicit representation of the female character in advertisement. 1.3. Research Methodology The qualitative research method is applied in the acquisition of data, data collection of different commercials in no particular order, are gotten from the internet. Analysis will be made on the commercials stated as follows: Virginia Slim, Keds Shoe (2016), Bic Pen (2015), Samsung SF Notebook (2010), Mr Clean (2011), Coca Cola’s Fairlife Milk of (2014), American Apparel (2014), Sony PlayStation (2014), Fat Shack burger ad of
(2015), Burger Kings Commercial and Carl’s Junior Burger Commercial.
The purpose of this research is to evaluate the various ways language is used by advertisement agency in the explicit and implicit representation of the female character. 1.2. Scope of Study The scope of this study will be limited using the theory of
representation, the constructionist approach, as the basis for the analysis of languages used in the implicit and explicit representation of the female character in advertisement. 1.3. Research Methodology The qualitative research method is applied in the acquisition of data, data collection of different commercials in no particular order, are gotten from the internet. Analysis will be made on the commercials stated as follows: Virginia Slim, Keds Shoe (2016), Bic Pen (2015), Samsung SF Notebook (2010), Mr Clean (2011), Coca Cola’s Fairlife Milk of (2014), American Apparel (2014), Sony PlayStation (2014), Fat Shack burger ad of
(2015), Burger Kings Commercial and Carl’s Junior Burger Commercial.
Supervisor(s)
co-supervisor