BENIN CITY

While chest diseases are a leading cause of global mortality, their specific local presentation in many regions remains uncharted. This study aims to address this critical knowledge gap of common chest pathologies in adult patients who did chest CT in Benin city, Nigeria. A retrospective, cross-sectional review was performed on 350 adult chest CT results from University of Benin Teaching Hospital and Raytouch. Patient data was analysed for pathology prevalence, while Chi-square tests explored associations with gender and age. The findings reveal a significant dual burden of disease. Non-communicable diseases were led by lung cancer, the single most common finding (18.29%). This was immediately followed by major infectious diseases: pulmonary tuberculosis (13.43%) and pneumonia (11.43%). Gender-based differences were confirmed (p=0.008), with males exhibiting a higher prevalence of pulmonary tuberculosis and bronchiectasis. Notably, 9.43% of all scans contained incidental findings, and 1.71% revealed unexpected tumors or masses. The study’s descriptive findings show that certain conditions like lung cancer, followed age trends. The descriptive data did highlight age related patterns for specific illnesses, such as lung cancer but did not find any statistically significant relationship looking at the entire range of pathologies across adult age groups (p=0.530). This study is the first to provide a CT-scan based reference for thoracic disease in Benin City. By precisely measuring the challenging overlap of highly prevalent cancers and infectious diseases, this research offers localised, essential evidence that can directly inform regional public health strategies and improve clinical diagnostic procedures.

This study investigates the impact of digital marketing strategies on brand retention in the telecommunications industry in Benin City, Nigeria. Amidst intense competition and high churn rates (averaging 4.8-7.2% monthly), the research focuses on four key dimensions: content marketing, social media marketing, email marketing, and affiliate marketing. Utilizing a descriptive survey design, primary data was collected from 400 active telecom subscribers via structured questionnaires, employing multiple linear regression analysis to test relationships. Findings reveal that content marketing (β = 0.290, p = 0.000), social media marketing (β = 0.245, p = 0.001), and affiliate marketing (β = 0.243, p = 0.000) significantly enhance brand retention, while email marketing shows no significant effect (β = −0.058, p = 0.329). The model explains 40.6% of variance in retention (R² = 0.406), highlighting the role of interactive and value-driven digital engagements in fostering loyalty among a predominantly young, entrepreneurial demographic (62% male, 61.3% aged 21-30). The study concludes that telecom firms should prioritize culturally resonant digital strategies to sustain customer loyalty in Benin City’s evolving market. Recommendations include intensifying content creation, boosting social interactions, redesigning personalized emails, and expanding affiliate programs. Suggestions for future research encompass broader geographic scopes and mixed-methods approaches to explore emerging trends like AI in retention.

This study examined the relationship between quality customer service and brand perception among commercial bank customers in Benin City, Nigeria. The research focused on four key dimensions of customer service: employee performance, good communication, quick responsiveness, and empathy, assessing their impact on brand perception. A total of 385questionnaires were distributed to customers within the Benin Metropolis, with 380 successfully retrieved and analyzed. The study adopted a quantitative research design, utilizing descriptive statistics and regression analysis to evaluate the data. The findings reveal that employeeper formance, quick responsiveness, and empathy have a significant positive relationship with brand perception, indicating that ef icient service delivery and customer engagement enhance brand perception. However, good communication does not significantly influence brand perception, suggesting that customers may prioritize service ef iciency and personalized interactions over mere information exchange. Based on these findings, the study recommends that commercial banks invest in employee training programs, enhance service responsiveness through technology-driven solutions, and foster a customer-centric approach emphasizing empathy to improve brand perception. Additionally, banks should focus on optimizing service delivery rather than solely improving communication strategies to strengthen their competitive advantage in the banking sector

Kidney disease is increasingly linked to lifestyle choices such as poor diet, physical inactivity, and inadequate hydration. This study assessed the awareness of the perceived impact of lifestyle on the incidence of kidney disease among Faculty of Arts students in a tertiary educational institution in Benin City. A cross-sectional descriptive research design was adopted, involving 329 students selected through a multi-stage stratified random sampling technique from the Departments of English and Literature (34%) and History and International Studies (66%). Data were collected using a structured questionnaire validated for reliability (Cronbach’s α = 0.701)and analyzed using descriptive and inferential statistics with SPSS. The findings revealed that
85.8% of respondents were aware that lifestyle choices influence kidney disease risk, while 81.2% recognized the importance of hydration. However, only 4.2% reported learning about kidney health in their studies. Regarding lifestyle habits, 83.9% limited processed food intake, 80% maintained adequate hydration, but only 53.5% exercised regularly. A majority (82.4%)believed kidney disease is preventable through healthy lifestyles, yet just 50.1% possessed adequate knowledge of its risk factors. Additionally, 83.6% supported more health campaigns, and 72.4% agreed kidney health education should be part of theuniversity curriculum. Chi- square tests indicated significant relationships between awareness of lifestyle impact and both gender (χ² =8.088, p = 0.044) and age (χ² = 84.097, p = 0.000). Overall, 64.4% were willing to attend kidney health seminars, and 85.7% desired more information. The study concludes that while awareness of lifestyle-related kidney health is generally positive, knowledge gaps persist, underscoring the need for targeted health education and inclusion of kidney health topics in tertiary curricula.