SOCIAL MEDIA AND YOUTH POLITICAL PARTICIPATION IN EDO STATE: A CASE STUDY OF THE 2023 PRESIDENTIAL ELECTION IN OREDO LOCAL GOVERNMENT AREA
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Abstract
Social media has become a force in democratic ideals around the world, drastically changing how people communicate politically and engage in public discourse around the world. Scientific analysis has focused on the exponential rise in social media users over the years. There were 5.24 billion social media users globally at the start of the year 2025, with annualized growth of 4.1 per cent of new users. In July 2024, for instance, about 123 Nigerians (more than half of the population) are registered internet users, with about 84 per cent of internet traffic generated through mobile devices. Among the users, the youth dominate the demographic population of internet users. This study attempted to examine the impact of social media on youths’ political participation in the 2023 presidential election in the Oredo Local Government Area of Edo State. Participation in politics remains pivotal in the sustenance of a nation’s democracy. The study utilized a structured questionnaire to draw data from a random sample of 400 respondents. A theory of Uses and Gratification was deployed to assess youths' motivation for social media use during the election. The findings showed that different forms of social media technologies were used by the youth to participate in the 2023 presidential elections in the Oredo Local Government Area of Edo State, such as WhatsApp, TikTok. Twitter, Instagram and Facebook. Secondly, the findings showed that social media use facilitated the youth’s dissemination of political information in the 2023 presidential election in the Oredo Local Government Area of Edo State by enabling them to get and send information, campaign for their preferred candidate and debate with their social media users. The third finding showed that social media use influenced the youth’s choice of candidate in the 2023 presidential election in the Oredo Local Government Area of Edo State by helping them to choose their right candidate in the 2023 presidential election in the Oredo Local Government Area of Edo State. The last finding revealed that different challenges were encountered by the youths while using the social media platforms. These include the government’s unnecessary social media censorship, high data tariff, persistent network glitches, epileptic power supply, fake news and cyber stalking and bullying. The study recommends a need for increased advocacy on the use of social media during elections; a need to address the menace of fake news, cyberbullying and stalking and false information using social media platforms; and a need for the Nigerian government to ensure that the youths’ fundamental rights of free speech and association are preserved.
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