DEVELOPMENT OF FARM PRODUCE MARKETING WEBSITE
Faculty
Department
Year of Publication
upload
Publication Type
Abstract
Farm produce marketing is the process of moving agricultural products from the farm gate to the final consumer through activities. The aim of this study is to develop an online platform for farm produce marketing that enhances efficiency, accessibility, and transparency in agricultural transactions. The motivation that led to the implementation of the proposed system is that there is lack of direct access to profitable markets for smallholder farmers. Also, farm produce consumers face challenges in accessing fresh farm produce directly from farmers without relying heavily on intermediaries. The research identified major challenges in farm produce marketing, including poor access to market information reported by 30% of farmers, high dependence on middlemen (20%), and poor transportation and logistics (15%). The methodology adopted in this study is the object-oriented analysis and design methodology (OOADM) which is a technical approach for analyzing and designing an application or system by applying object throughout the software development process. The web programming languages (HTML, CSS, JAVASCRIPT, and PHP) was used in the software development process because, it is platform independent and it is a web-based application. The proposed farm produce marketing system will enhance agricultural commercialization by linking farmers directly with consumers and wholesalers. The expected result is an online platform for farm produce marketing that will establish training and support programs within the platform to improve digital literacy and encourage adoption among farmers.
Supervisor(s)
co-supervisor


