IMPACT

Advertising plays a crucial role in shaping consumer behavior, particularly in the highly competitive soft drink industry. This study examines the impact of advertising on consumer buying behavior, focusing on how media types, message content, and engagement tactics influence purchasing decisions. The research explored key advertising elements such as visual appeal, tone, and brand consistency, assessing their effects on consumer perceptions and loyalty. Given the increasing reliance on digital marketing, the study also evaluated the effectiveness of various advertising platforms, including social media, television, and print media. The research adopted a quantitative approach, utilizing surveys distributed to consumers in Benin City to analyze their responses to different advertising strategies. The study seeks to answer critical questions regarding the influence of advertising message content, visual elements, and media channels on consumer behavior. Hypotheses are formulated to test the significance of these factors in shaping purchasing decisions. Findings from this study provides valuable insights for marketers in the soft drink industry, helping them refine advertising strategies to enhance consumer engagement and brand loyalty. The study also contributes to academic literature by bridging the gap in research on the direct relationship between advertising and purchasing behavior, particularly in the Nigerian market. While the study acknowledges limitations such as self-reported biases and regional focus, its results will offer practical recommendations for advertisers seeking to optimize their campaigns in an evolving media landscape.

This study was carried out to examine the assessment and impact of outdoor seating area in campus environment using the Faculty of Environmental Sciences, University of Benin as case study. To guide the study, three questions were raised and descriptive research design was used for the research work. The population of the study was students from the Faculty of Environmental Sciences, University of Benin from which a sample size of 50 random respondents was taken. The reliability of the research instrument was determined using the test retest reliability measure and simple percentage technique was used for data analysis. Findings from the survey conducted reveals that larger percentage of respondents strongly agreed that outdoor seating area has impact on students academics, physical and mental health, and social interactions. Most of the respondents agreed that infrastructures such as outdoor seats, lightings, green areas etc. are inadequate and also agreed with the need to construct new outdoor seating areas and renovate existing ones in the campus.

This research explores around innovation and creativity which are the essential drivers of economic growth, competitiveness and sustainability in Nigeria. This study highlights the systemic issues such as limited access to finance, inadequate infrastructure, insufficient skilled manpower and poor management practices ,which causes lack of innovation and creativity in smes business in Nigeria.T his research was carried out with the distribution of 100 questionnaires using 5 research questions and 4 objectives. Finding suggestions that will improve innovation and creativity in smes business and how it has affect businesses positively. The research underscores the need to create new ideas, putting the innovative ideas into the market that supports smes business in Nigeria.

This study investigate on the impact of Library Automation on the readers service section of the University of Benin Library (John Harris Library). In respect of this, four research questions formulated. The descriptive survey research design was adopted, while the population study and sample consist of 50 Library staff randomly selected from the John Harris Library, University of Benin. The questionnaire was the instrument for data collection. The collected data were analyzed using descriptive statistics comprising of mean. The findings from the study reveals that although there are factors militating against library automation at the readers service section of the University of Benin Library. But and if the necessary factors as regards automation in the library such as provision of adequate funding, proper planning, availability of power, availability of trained personnel and training of users on the use of automation facilities can be meet and subsequently fulfilled, the impact of library automation at them readers service section would be felt even much more better than the way it is presently seen at the University of Benin
Library

The Middle Belt of Nigeria has increasingly become a focal point of conflict and insecurity, primarily due to the alarming rise of banditry. This region, known for its rich cultural diversity and complex socio-political landscape, has faced a significant escalation in violent attacks, kidnappings, and other forms of criminality. Banditry is not merely a law enforcement challenge; it intertwines with historical grievances, economic disparities, and social dynamics that have developed over decades. The consequences of this violence are profound, leading to loss of life, displacement, and a pervasive atmosphere of fear that affects everyday life in the region Historically, banditry in Nigeria has evolved from a combination of socio-economic stressors, including poverty, unemployment, and competition for resources 2 In the Middle Belt, issues such as land disputes and struggles over access to grazing routes have intensified tensions among different ethnic groups. These historical conflicts, often exacerbated by a lack of effective governance and security, have created an environment where armed groups can thrive 3 Communities are left vulnerable, often relying on traditional forms of conflict resolution that may no longer be effective in the face of modern criminal tactics.

Protests of any kind have always been part and parcel of the Nigerian system. Before the colonial era, during the colonial era, through independence and post independence; these demonstrations have either led to a definite change in the system or further sparkled a bigger chain of reactions. Some examples of major protest movements in Nigeria includes: Aba women’s riot (27th November, 1929), Ali must go (17th April, 1978), Anti-SAP riots (24th may, 1989), June 12 protest (1993), Occupy Nigeria (2-14th January, 2012), End SARS (2017- present). Abeokuta Ladies Club under the leadership of Madame Olufunmilayo Ransome
Kuti submitted a list of demands to the Alake of Egbaland, Oba Sir Ladapo Ademola II and one of their demands was the abolition of tax on women in Abeokuta amongst other issues around their welfare. Their demands were ignored; Madame Olufunmilayo was arrested and fined 3000 Pounds or risk going to prison.