CREATIVITY

This research explores around innovation and creativity which are the essential drivers of economic growth, competitiveness and sustainability in Nigeria. This study highlights the systemic issues such as limited access to finance, inadequate infrastructure, insufficient skilled manpower and poor management practices ,which causes lack of innovation and creativity in smes business in Nigeria.T his research was carried out with the distribution of 100 questionnaires using 5 research questions and 4 objectives. Finding suggestions that will improve innovation and creativity in smes business and how it has affect businesses positively. The research underscores the need to create new ideas, putting the innovative ideas into the market that supports smes business in Nigeria.