Perceived National Cultural Values and Employees Job Satisfaction in the Nigerian Hospitality Industry, Benin City
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Abstract
This study examined the influence of perceived national cultural values and employees’ job satisfaction in the Nigerian hospitality industry, Benin City, Edo State, Nigeria. Specifically, it assessed the relationship between perceived power distance, perceived uncertainty avoidance, perceived masculinity/femininity, perceived individualism/collectivism and perceived time orientation and employees job satisfaction in the hospitality industry in Benin City, Edo State, Nigeria. The survey research design was adopted for this study. The population of the study covered all employees of selected hotels in Government Reserved Area (GRA) Benin City, Edo State, Nigeria. A total of 425 copies of questionnaire were distributed while 413 copies were retrieved and found usable. Stratified random sampling procedure was used in administering the copies of questionnaire to sample respondents who are all employees of the selected hotels in Government Reserved Area (GRA) Benin City, Edo State, Nigeria. The data collected through questionnaire administration was analysed using descriptive statistics such as frequency distribution, mean and standard deviation. Multiple regression analysis was used to test the null hypotheses and estimate the research model using the Ordinary Least Squares (OLS) technique through the use of Statistical Package for Social Sciences (SPSS) Version 24. The study reveals that there is a significant positive relationship between perceived power distance, perceived uncertainty avoidance and perceived masculinity and femininity and job satisfaction while also revealing that there is a positive and non-significant relationship between perceived individualism/collectivism and perceived time orientation and employees job satisfaction in the hospitality industry in Benin City, Edo State, Nigeria. The study recommends that organisations in the hospitality industry ensure moderate power play and office politics, minimise the risk of uncertainty, consider and balance the masculine and feminine features in the organisations, ensure the collective and individual efforts of employees are recognised, appreciated and rewarded and take cognisance of the short or long term orientation and views of the employees
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