F.P. Olise

This study investigated the Attitude of Mass Communication Students in University of Benin towards the Use of Instagram. This study adopted the descriptive survey design which is the process of looking at something in entirety. The investigation was carried out within the Department of Mass Communication, University of Benin, Ekenwan campus Based on the survey
methodology and random sampling technique, the questionnaire was used for data collection. Four hundred (400) Respondents were sampled data was analyzed in simple percentage and presented in tables. Findings reveal that the reason students use the Instagram application in their daily life is that the application provides interesting and unique features. The use of Instagram can have an impact on its users, both good and bad effects. The lifestyle offered by Instagram attracts the attention of many people and is currently becoming a trend, so it is largely influenced by the lifestyle offered by Instagram. Also, the study recommended that the traditional media like the television and radio broadcast as well as newspapers should through their routine activities discourage the abuse of social media in the country. This can be done through the organization of a discourse on the phenomenon of social media, or through advertisements and publication of write-ups and research of this nature.

This study, anchored on the tenets of cultivation and uses and gratification theories, investigated the influence of the Big Brother Naija reality television show on the lifestyle of youth in Edo State. The study became necessary following the assumption that Big Brother Naija show has the abilities to positively or negatively influence viewership. Thus, four hundred (400) youth, selected to reflect and represent the eighteen (18) Local Government Area (LGA) of Edo State, comprised the sample of this study. The sample was selected through purposive, stratified random and random sampling techniques. An eleven (11) item questionnaire was used to generate data from the sample. Data generated were analyzed and presented
with the aid of frequency tables, simple percentage and mean score. Findings show that the extent to which youth are exposed to Big Brother Naija Show is very high. It was also revealed that the attitude of youth in Edo State towards Big Brother Naija show is very strong. It was also found that youth utilize the show for entertainment, education, information and socialization. However, they are mostly entertained from watching the show. The study concluded that the Influence of Big Brother Naija Reality Television Show on youth is more negative than positive. It concluded that the show remains a formidable force in molding the lifestyle of youth in Edo State. It was therefore recommended that since reality shows such as Big Brother Naija has serious influence on youth, they must observe caution while watching the programmes so that they don’t get addicted to the programme or it doesn’t affect their lifestyle negatively.

This study, anchored on the tenets of cultivation and uses and gratification theories, investigated the influence of the Big Brother Naija reality television show on the lifestyle of youth in Edo State. The study became necessary following the assumption that Big Brother Naija show has the abilities to positively or negatively influence viewership. Thus four hundred (400) youth, selected to reflect and represent the eighteen (18) Local Government Area (LGA) of Edo State, comprised the sample of this study. The
sample was selected through purposive, stratified random and random sampling techniques. An eleven (11) item questionnaire was used to generate data from the sample. Data generated were analyzed and presented with the aid of frequency tables,
simple percentage and mean score. Findings show that the extent to which youth are exposed to Big Brother Naija Show is very high. It was also revealed that the attitude of youth in Edo State towards Big Brother Naija show is very strong. It was also found that youth utilize the show for entertainment, education, information and socialization. However they are mostly entertained from watching the show. The study concluded that the Influence of Big Brother Naija Reality Television Show on youth is more
negative than positive. It concluded that the show remains a formidable force in moulding the lifestyle of youth in Edo State. It was therefore recommended that since reality shows such as Big Brother Naija has serious influence on youth, they must observe
caution while watching the programmes so that they don’t get addicted to the programme or it doesn’t affect their lifestyle negatively