INFLUENCE OF BIG BROTHER TELEVISION REALITY SHOW ON THE LIFE STYLE OF YOUTH IN EDO STATE
Faculty
Department
Year of Publication
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Publication Type
Abstract
This study, anchored on the tenets of cultivation and uses and gratification theories, investigated the influence of the Big Brother Naija reality television show on the lifestyle of youth in Edo State. The study became necessary following the assumption that Big Brother Naija show has the abilities to positively or negatively influence viewership. Thus four hundred (400) youth, selected to reflect and represent the eighteen (18) Local Government Area (LGA) of Edo State, comprised the sample of this study. The
sample was selected through purposive, stratified random and random sampling techniques. An eleven (11) item questionnaire was used to generate data from the sample. Data generated were analyzed and presented with the aid of frequency tables,
simple percentage and mean score. Findings show that the extent to which youth are exposed to Big Brother Naija Show is very high. It was also revealed that the attitude of youth in Edo State towards Big Brother Naija show is very strong. It was also found that youth utilize the show for entertainment, education, information and socialization. However they are mostly entertained from watching the show. The study concluded that the Influence of Big Brother Naija Reality Television Show on youth is more
negative than positive. It concluded that the show remains a formidable force in moulding the lifestyle of youth in Edo State. It was therefore recommended that since reality shows such as Big Brother Naija has serious influence on youth, they must observe
caution while watching the programmes so that they don’t get addicted to the programme or it doesn’t affect their lifestyle negatively
sample was selected through purposive, stratified random and random sampling techniques. An eleven (11) item questionnaire was used to generate data from the sample. Data generated were analyzed and presented with the aid of frequency tables,
simple percentage and mean score. Findings show that the extent to which youth are exposed to Big Brother Naija Show is very high. It was also revealed that the attitude of youth in Edo State towards Big Brother Naija show is very strong. It was also found that youth utilize the show for entertainment, education, information and socialization. However they are mostly entertained from watching the show. The study concluded that the Influence of Big Brother Naija Reality Television Show on youth is more
negative than positive. It concluded that the show remains a formidable force in moulding the lifestyle of youth in Edo State. It was therefore recommended that since reality shows such as Big Brother Naija has serious influence on youth, they must observe
caution while watching the programmes so that they don’t get addicted to the programme or it doesn’t affect their lifestyle negatively
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