THE ROLE OF ARTIFICIAL INTELLIGENCE ON FIRM FINANCIAL PERFORMANCE
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Abstract
The board objective of this study is to examine the role of artificial intelligence on firm financial performance. Specifically, this study investigated the effects chatbot applications, robotic process automation and AI application on firm financial performance. The study used a primary data collected from 50 employees of the commercial banks within Ugbowo, Benin city, Edo State. Various statistical and econometric tool were applied to analyze the data. The results revealed that chatbot applications have a positive and statistically significant impact on organization performance. Robotic process automation and AI application in decision making have a positive but statistically insignificant impact on organization performance Based on the findings, the study recommended that businesses should consider increasing their investment in chatbot technologies, Organizations should reassess the effectiveness of their RPA strategies and business should explore other AI areas like predictive analytics, customer insights, or process automation
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