ARTS

This study presents a contrastive analysis of gender-base idioms intheIgbo and English languages. The research investigates the differencesand similarities in the usage, meanings, and cultural implicationsofgender-related idiomatic expressions in these two languages. Whileprevious studies have explored idioms or gender language featuresseparately, this research focuses on the distinctiveness of gender-basedidioms and how they are utilized differently in Igbo and English. Thisstudy contributes to a comprehensive understanding of howgenderislinguistically represented through idiomatic expressions. The theoretical framework of this research draws fromsociolinguisticsand cognitive linguistics. It considers language as a reflection of societalnorms and cultural values, while also exploring howspeakersconceptualize gender roles and relationships through idiomatic languageuse. This approach helps unravel the complex interplaybetweenlanguage, culture, and cognition in constructing gender-based idioms. The method of data collection involves a mixed-methods approach. Acorpus of gender-based idioms is compiled fromauthentic sourcesinboth languages, ensuring diversity in terms of genres and contexts. Acombination of qualitative and quantitative analyses is employedtoexamine the semantic, syntactic, and pragmatic aspects of the idiomatic xii expressions. Additionally, native speakers are engaged in interviewsandfocus groups to provide insights into the cultural connotations andsocialmeanings of these idioms. The findings reveal intriguing disparities between the two languages. InIgbo, gender-based idioms often emphasize communal relationshipsandresponsibilities, reflecting the collective ethos of the culture. Meanwhile, English idioms tend to centre on individual attributes and actions. Theanalysis also uncovers instances where the same concept is conveyedthrough different idiomatic expressions in each language. This suggeststhat cultural nuances play a substantial role in shaping the linguisticrepresentation of gender-related ideas. In conclusion, this study highlights the intricate interplaybetweenlanguage and culture by examining gender-base idioms inIgboandEnglish. The research underscores that idiomatic expressions aremorethan just linguistic units; they encapsulate cultural valuesandperspectives. By analysing these idioms, the study contributes tocross-cultural understanding and linguistic research. Furthermore, itilluminates how the conceptualization of gender is linguisticallymanifested and opens avenues for future exploration in sociolinguistics, cognitive linguistics, and intercultural communication studies. Thisresearch underscores the importance of considering idiomatic expressions as vital components of language and culture, deepeningourappreciation for the intricate ways in which societies communicateandperceive gender roles.

There is no task without challenges. This study focuses on the challenges faced by stage managers in a theatrical production and how these challenges can be avoided or overcome to allow the smooth running of a theatrical production.

The study examined on the perception of mass media as tools for sensitizingthepublic about infectious pandemic: a case study of corona virus in BeninCity, Nigeria. Survey method was adopted and the instrument used for data collectionwas the questionnaire. Using the Taro Yameni formula, 400 peopleweresampled from the population of 1,495,800 in Benin City being the capital ofEdo state, these Statistic figures of 2016 population census, during the causeofthis survey. 400 questionnaires were distributed through the city andall 342were retrieved. Data collected was analyzed in tables and simple percentages. The media play an important role in the dissemination of informationonthe2019 novel coronavirus disease (COVID-19) pandemic. The novel Coronavirusdisease 2019 (COVID-19), first identified in Wuhan China in December2019, has rapidly spread to almost every region of the world. To prevent spreadof thevirus, civil societies and government agencies embarked on enlightenment campaigns for good hygiene and social distancing. However, it is important tomeasure whether the population is receiving information that calms it down, aswell as whether such news are in accordance with the magnitude of the issue. This study assessed knowledge and perceptions about COVID-19 amongthegeneral public in Nigeria during the initial week of the pandemic lockdowninthe country. The findings affirm that Nigerians are highly knowledgeable about COVID-19 and their premier sources of information about the pandemic is thesocial media. Covid -19 pandemic is one of the major public health concernsinthe country. Using the mass media in creating the awareness throughmediacampaign of breast cancer has become imperative.

Costume and makeup are very important aspects of cultural presentation. Theypromote cultural values and give tourist access to explore culture through indigenousfabrics as well as create awareness about how diversified and beautiful our culture is. This research therefore examines costume and makeup as tools for cultureandtourism promotion. Using Bidy Fashion Exhibition as a case study, the study createdandmade dresses of different cultures in Nigeria for visual perception and understandingofthe research. Relevant literatures to the research were consulted in additiontothepractical dimension of the research. The research concludes that costume and makeupastools for culture and tourism promotion in Nigeria are very expressive in natureasit communicates and reflects the aesthetic essence of people

Over the decades, the increasing growth of cyberspace more commonly known as the internet has ushered in a new problem, the problem of cybercrime. Cybercrime has been a commonproblem in Nigeria from the early 2000’s and it has only gotten worse, and it’s costing the country of Nigeria in more ways than one. The majority of its perpetrators are undergraduatestudents in universities. This paper seeks to truly understand the ideology and perception of cybercrime fromthe university students’ perspectives. What pushes them to commit this crime and disregard possibleconsequences and why its common in universities especially and at the end of this research, propose a solution to the relevant authorities on how the problem can be solved.

The core objective of this study is to examine the extent to which traditional mediaandthe new media have remained dominant in the lives of the youths in our society andtofurther investigate not just which of these media have dominated the sphere of theyouths but also find out the reasons why this is so. The study was anchoredonusesand gratification theory and media dependency theory. Like the name implies, theyouths have woken up to the several opportunities presented to themthrough the mediaand as active participants of the media, they depend on it to explore these variousopportunities with their focus on which of the media world be more ef ectiveandef icient in their drive towards these said opportunities. The survey researchmethodwas adopted. To this end, 100 copies of the questionnaire were administeredtostudents in the University of Benin, Ekehuan campus. It was discovered in the studythat the new media has really dominated the world of the youths. Some youths statedthey used the new media for various reasons amongst which are entertainment, education, information, business and aven politics. The study therefore recommendsthat media practitioners, especially those with the youths as their target audienceshould re-strategize in their goal of reaching the youths. Contents that wouldinspirethe thinking faculty of the youths to produce the right results for both themandthesociety at large should be constantly made use of. Already, there is an integrationof traditional media to the new media, this collaboration should not be viewed as alossbut for the benefit of the greater good, knowing that these youths are the future of thesociety. In a society where the youths who are viewed as a menace in the societyarefully equipped with information and knowledge that revolutionary, it wouldinspirethem to be better and the society as well. The new media should be taken advantageof. If the new media among the youths is paid more attention, we would realize that most atrocities committed in the society will reduce. The new media has come to stay; theworld is changing, it’s time for us to change to.

This study investigates the phenomenon of conceptual metaphors in the Yoruba language, focusing on how emotions are expressed and conceptualized through linguistic discourse. These selected discourses will be subjected to qualitative content analysis and cognitive linguistic tools. The analysis will focus on identifying metaphorical expressions related to emotions and categorizing them based on the conceptual domains from which they originate. Drawing upon the Conceptual Metaphor Theory proposed by Lakoff and Johnson, the research aims to analyze selected Yoruba discourses to uncover the underlying conceptual metaphors used in expressions of emotions. The study adopts a qualitative approach, employing semantic analysis techniques to examine linguistic expressions and their metaphorical mappings onto emotional experiences in Yoruba culture. Through a careful examination of authentic spoken discourse, this project work identified recurrent metaphorical patterns and explored their cultural and cognitive implications. From the aspect of the rich linguistic and cultural context of the Yoruba language, this study contributes to a deeper understanding of how emotions are conceptualized and communicated within the Yoruba community. The findings of this research sheds light on the intricate interplay between language, culture, and emotion, providing valuable insights for cross-cultural communication studies and cognitive linguistics

The presence of evil in a world said to be created by a "Being" who is not only omnipotent, omniscience and perfectly good is problematic. It is a problem that has perturbed man for ages and coupled with various natural disasters still makes the concept a problematic one. How can there be a loving God, an all powerful and all-knowing God and still face the problem of evil, if really, he is perfectly good and created everything then where does evil originate from? Atheist or agnostics base their case on the lack of evidence for God's existence, however atheist have at least one very powerful positive argument for their position that there cannot be a living, all-loving, all-powerful God because there is so much evil and suffering in the world. Atheist raise questions like this: If you were a parent, wouldn't you do everything in your power to prevent your children from needless suffering? Many innocent children suffer from painful diseases, with this kind of problem how can we affirm for a loving and all powerful God in the world

The study is focused on the impact of graphics on advertisement appeal, using UNIBEN students as a study. The objectives of the study were to determine the extent at which UNIBEN students are exposed to graphics in advertisements, find out the attitude of UNIBEN students towards graphics in advertisements and investigate the effectiveness of Graphics on the advertisement appeal on UNIBEN students. In terms of the theoretical framework, the Affect and Perception theory were adopted. For its methodology, the survey research method was adopted, while questionnaire was employed to gather the data used for the study. Findings of the study revealed that the use of graphics make advertisement more appealing to UNIBEN students and it makes advertising messages more persuasive. The findings also indicated UNIBEN students agreed that the use of graphics in advertisement is effective in delivering advertising messages to a high extent. Based on the findings, the researcher concluded that graphical elements play a crucial role in shaping the attitudes and perceptions of UNIBEN students. The researcher therefore recommended among other things that advertisers should continue to enhance the impact of advertising messages by continually refining and optimizing graphic design elements such as text, colors, images, and shapes to align with the preferences and sensibilities of UNIBEN students. It was also recommended that advertisers should not focus on only graphical elements to capture attention but also use other appeals to influence positive behavior towards products and services.

Verbs of perception has been ignored over the years by Ukwuani Language speakers. The term "verbs of perception" such as hear, taste, smell, look, listen, feel e.t.c has not been given adequate attention by linguistics scholars. The number of basic perceptual verbs differ across various languages.The objective of this research is to identify and analyze perceptual verbs in Ukwuani Language syntactically. The theoritical framework employed in this research is Lexical semantics. I collected the data used in the analysis of this research from competent native speaker of Ukwuani Language. The method of data collection was through an oral interview where the informants participated. This research categorized perceptual verbs in Ukwuani into five classes which are, verbs for seeing, verbs for hearing, verbs for tasting, verbs for smelling, verbs for feeling. Ukwuani Language highly exhibit a great number of perceptual verbs and these verbs tend to be ambiguous. Unlike other Languages that combine sensory activities, Ukwuani language have different terms for each of the basic perceptual verb. All perceptual verbs in Ukwuani are expressed in relation to the sense organs.