Osaro Eboizegbe

This study examines the effect of television advertising messages on alcohol consumption among students of the University of Benin, focusing on how exposure to alcohol
advertisements influences consumption behavior, interest in alcohol, purchase intentions, and brand patronage. A sample size of 301 undergraduate students was used, drawn from a total of 395 distributed questionnaires, with data analyzed using SPSS version 20.0. The study employed descriptive statistics and regression analysis to assess the relationship between television advertising and students’ alcohol-related behaviors. Findings reveal that television advertisements significantly influence alcohol consumption (B = 0.624, p = .000), stimulate interest in alcohol (B = 0.614, p = .000), increase purchase intentions (B = 0.553, p = .000), and drive brand patronage (B = 0.639, p = .000). These results suggest that frequent exposure to alcohol-related television commercials contributes to students’ drinking behaviors by making alcohol appear more appealing and socially desirable. Based on these findings, the study recommends stricter regulatory policies on alcohol advertisements targeting young audiences, public awareness campaigns on responsible drinking, and educational programs within universities to address the risks associated with alcohol consumption

Eye safety is an important aspect of occupational and academic health, particularly in practical fields such as agriculture where students are frequently exposed to dust, chemicals, sharp tools, and other potential hazards that may cause eye injuries. This study examines the level of awareness of eye safety practices among students in the Faculty of Agriculture. The study aims to determine students’ knowledge of eye safety measures, their attitudes toward eye protection, and the extent to which they adopt preventive practices during agricultural activities and practical sessions.

A descriptive survey research design was employed for the study. Data were collected through the use of structured questionnaires administered to students in the Faculty of Agriculture. The questionnaire assessed respondents’ awareness of eye hazards, knowledge of protective measures, and their compliance with recommended eye safety practices. The data obtained were analyzed using appropriate descriptive statistical methods.

The findings of the study are expected to reveal the level of awareness of eye safety practices among agriculture students and identify possible gaps in knowledge and practice. The study emphasizes the importance of promoting eye safety education and encouraging the use of protective equipment to reduce the risk of eye injuries among students. It is recommended that institutions incorporate eye safety awareness programs and enforce the use of protective gear during practical agricultural activities.