EXPOSURE

Seed dormancy and slow germination rates are common challenges in the propagation of Citrus tangerina, limiting its agricultural productivity and commercial cultivation. This study examines the effects of soaking seeds in different mediums—distilled water, nitric acid (HNO₃), and salt solution (NaCl)—with varying exposure times (6, 12, and 24 hours) to determine their influence on germination performance and early seedling growth. The objective is to identify an effective pre-treatment method to enhance germination, improve seedling vigor, and assess salinity tolerance. A completely randomized design (CRD) was employed, where treated seeds were monitored for germination percentage, mean germination time, seedling vigor index, root-shoot length, and overall seedling health. The results indicated that HNO₃ significantly improved germination rates and seedling vigor, likely due to its ability to soften the seed coat and break dormancy. Seeds soaked in distilled water exhibited moderate germination improvement, supporting its role in hydrating and activating metabolic processes. In contrast, NaCl treatment negatively impacted germination and seedling growth, with prolonged exposure (24 hours) leading to reduced vigor, suggesting that Citrus tangerina may be sensitive to saline conditions. These findings provide valuable insights into optimal seed pre-treatment methods for Citrus tangerina, benefiting citrus nurseries and large-scale plantations by improving propagation success. Additionally, the study contributes to understanding seed dormancy mechanisms, stress tolerance, and germination enhancement techniques. Future research should explore the biochemical and physiological responses of seeds to these treatments to further optimize germination protocols and assess long-term seedling development.

One of the elements driving progress to boost patronage and trust in any organisation is a good advertising campaign. This study was carried out to determine the Exposure and Responsiveness of Undergraduates of University of Benin to Coca Cola advertising campaign. Survey method was used to carefully collect 398 undergraduates in the University of Benin. The study was supported by Stimulus response theory and Yale's persuasion theory. Frequency and percentage analyses of the data were performed. The study became necessary following that most companies are constantly seeking ways to differentiate them from other companies and establish a strong brand image that will drive customer loyalty and responsiveness. Thus, it became imperative to examine the impact of advertising campaign on the exposure and responsiveness of coca cola customers in the University of Benin. The study concludes that Coca Cola advertising campaign reveals the significance of advertising in shaping consumer perception,patronage and behavior towards the brand and that a consistent advertising campaign onmass media has been found to positively impact brand recognition. Hence, the researcher recommends that Coca Cola should continue to leverage the use of creative advertisingand deepen relationships with consumers through digital experience.