DIGITAL MARKETING AND THE GROWTH OF MACRO BUSINESSES IN BENIN CITY

This study concentrated on Benin City's microbusiness growth and digital marketing. Four hundred (400) small business owners in Benin City were the study's target respondents. The same number of questionnaires were distributed to them, and all of them were fully retrieved and filled out. This resulted in an impressive 100.0% response rate, ensuring that the subsequent analyses are based largely on respondent input. The following are some of the conclusions drawn from the empirical investigation: in Benin City, Nigeria, it was shown that affiliate marketing significantly influences the expansion of small and medium- sized firms; also, the analysis showed that there is no relationship between viral marketing on the growth of small and medium-sized businesses in Benin City, Nigeria. It was discovered that, in Benin City, Nigeria, email marketing has little bearing on the expansion of small and medium-sized enterprises. The analysis showed there is a significant relationship between social media marketing and the expansion of small and medium-sized businesses in Benin City, Nigeria, and the study found a significant relationship between online advertising and small and medium-sized business growth in Benin City, Nigeria