F. P. Olise

This study investigated UNIBEN students’ perception of the use of social media for advertising by Bolt Transportation Company in Benin City. The study was anchored on the Technological Acceptance Model and Perception Theory as its theoretical framework. It also adopted the survey research design and the questionnaire was used as instrument for generating data from respondents. A total of 300 students from the Department of Mass Communication, University of Benin were selected as sample size and studied. From the analysis of the data gathered, it was discovered that a students have a very high level of awareness of Bolt social media advertising. Findings also discovered that students have a favorable and positive perception towards Bolt adverts on social media. This is due to the fact that they find it informative and useful in choosing transportation services. Consequently, it influences their behavior by making them use Bolt often. Therefore, the study recommended that social media advertisers should come up with better strategies in crafting and developing their advertising messages in order to engage students for improved results and patronage. It also recommended that advertisers and marketers should craft simple, clear and credible messages in order to build trust, brand awareness and patronage.

This study investigated UNIBEN students’ perception of the use of social media for advertising by Bolt Transportation Company in Benin City. The study was anchored on the Technological Acceptance Model and Perception Theory as its theoretical framework. It also adopted the survey research design and the questionnaire was used as instrument for generating data from respondents. A total of 300 students from the Department of Mass Communication, University of Benin were selected as sample size and studied. From the analysis of the data gathered, it was discovered that a students have a very high level of awareness of Bolt social media advertising. Findings also discovered that students have a favorable and positive perception towards Bolt adverts on social media. This is due to the fact that they find it informative and useful in choosing transportation services. Consequently, it influences their behavior by making them use Bolt often. Therefore, the study recommended that social media advertisers should come up with better strategies in crafting and developing their advertising messages in order to engage students for improved results and patronage. It also recommended that advertisers and marketers should craft simple, clear and credible messages in order to build trust, brand awareness and patronage.

This study was undertaken to ascertain readers perception of the utilization of photographs in the Nigerian observer newspaper in Benin City. Thus, the survey design was employed with the aid of a 9- item questionnaire to elicit response from 300 residents in Benin City. The sample was selected purposively based on background knowledge of the topic. Data generated were analyzed using the simple percentage, presented using frequency table. Findings reveals that majority of the people’s perception are influenced by photographs used in the Nigerian observer newspaper in Benin City. Also found out that readers of the newspaper judge the credibility of the stories posted based on the photographs accompany such stories. The study concluded which readers of newspaper can see into the stories. Therefore, the study recommended newspaper owners should ensure that they make extensive use of photographs in their publications and to increase readership, they must use colorful and attractive photographs that can capture the attention of readers among others.