F. P. Olise

This study investigated the influence of Corporate Social Responsibility (CSR) on banking loyalty among customers of United Bank for Africa (UBA) in Benin City, Edo State. The study was motivated by the growing interest in how socially responsible practices affect customer relationships in the Nigerian banking sector. The objectives of the study were to examine the specific CSR initiatives implemented by UBA, assess customer perceptions of these efforts, determine their impact on banking loyalty, and identify key factors that influence the effectiveness of CSR in fostering customer commitment. The study is anchored on the stakeholder and the social exchange theories which state that customers are more likely to remain loyal to organizations that actively contribute to societal welfare and engage transparently with their communities. A sample size of 384 respondents was selected using a multi-stage sampling technique involving purposive and random methods across three Local Government Areas in Benin City: Oredo, Egor, and Ikpoba-Okha. Data was collected through structured questionnaires and analyzed quantitatively. The findings revealed that although UBA has launched several CSR initiatives—such as educational support, healthcare programmes, and environmental sustainability projects—many customers are either unaware of these efforts or perceive them as ineffective, with most respondents expressing neutral or negative attitudes toward the bank’s CSR engagement. The study concluded that UBA carries out CSR activities but its impact on customer loyalty is small. Accordingly, it was recommended that UBA enhance its CSR communication strategies by leveraging digital and face-to-face platforms, actively involve community leaders in programme design and execution, among others

This study examined the role of radio as a medium of mass communication in rural Nigeria, with particular attention to its influence on information dissemination, education, and community development. The motivation for this research stems from the continued relevance of radio in rural areas despite the growth of digital technologies, owing to its affordability, accessibility, and ability to reach large and diverse audiences. The study adopted the survey research method, using questionnaires and interviews administered to rural dwellers in selected communities within Oredo Local Government Area, Edo State. The total population of the study comprised 374,500 rural residents, out of which a sample size of approximately 4,000 respondents was drawn using the Taro Yamame formula to ensure representativeness. The Uses and Gratifications Theory and the Development Media Theory provided the theoretical framework, offering insights into how rural audiences actively engage with radio to satisfy their information, educational, and entertainment needs. Data collected were analyzed using frequency and percentage tables, which helped to interpret respondents’ opinions in measurable terms. Findings revealed that radio remains the most accessible and trusted medium of communication in rural Nigeria, significantly contributing to awareness on agriculture, health, politics, and social issues. However, challenges such as irregular power supply, language barriers, and limited coverage in remote areas were identified as major constraints to its effectiveness. The study concludes that radio plays a vital role in empowering rural communities through timely information and participatory programming. It recommends that government and broadcasters invest in rural-oriented content, community radio initiatives, and multilingual broadcasting to enhance the impact of radio as a tool for rural development.

This study investigated the attitude of Mass Communication undergraduates at the University
of Benin towards the use of mobile phones for news reporting. The research was guided by
three objectives: to examine students’ level of awareness, their attitudes, and the challenges
they encounter in using mobile phones for journalism. Anchored on the Uses and
Gratifications Theory and the Technology Acceptance Model, the study adopted the survey
design. The population comprised 932 undergraduates across four levels (100 – 400), from
which a sample of 300 respondents was selected. A structured questionnaire served as the
instrument for data collection, and the responses were analyzed using simple percentages,
frequency tables, and mean scores with a 2.50 criterion mean. The findings revealed that
students possess a high level of awareness of the journalistic potential of mobile phones,
recognizing their speed and ease in reporting. The results also showed a positive attitude
towards mobile phone reporting, with students viewing it as credible, career-enhancing, and
vital for the future of journalism. However, major challenges were identified, including high
data costs, unstable electricity, poor network connectivity, lack of professional training, and
credibility concerns. The study concludes that while Mass Communication students at
UNIBEN are enthusiastic about mobile phone reporting, infrastructural and institutional
challenges hinder full adoption. It recommends curriculum reforms, improved training, and
better infrastructural support to maximize the use of mobile phones for journalism.

This study investigated UNIBEN students’ perception of the use of social media for advertising by Bolt Transportation Company in Benin City. The study was anchored on the Technological Acceptance Model and Perception Theory as its theoretical framework. It also adopted the survey research design and the questionnaire was used as instrument for generating data from respondents. A total of 300 students from the Department of Mass Communication, University of Benin were selected as sample size and studied. From the analysis of the data gathered, it was discovered that a students have a very high level of awareness of Bolt social media advertising. Findings also discovered that students have a favorable and positive perception towards Bolt adverts on social media. This is due to the fact that they find it informative and useful in choosing transportation services. Consequently, it influences their behavior by making them use Bolt often. Therefore, the study recommended that social media advertisers should come up with better strategies in crafting and developing their advertising messages in order to engage students for improved results and patronage. It also recommended that advertisers and marketers should craft simple, clear and credible messages in order to build trust, brand awareness and patronage.

This study investigated UNIBEN students’ perception of the use of social media for advertising by Bolt Transportation Company in Benin City. The study was anchored on the Technological Acceptance Model and Perception Theory as its theoretical framework. It also adopted the survey research design and the questionnaire was used as instrument for generating data from respondents. A total of 300 students from the Department of Mass Communication, University of Benin were selected as sample size and studied. From the analysis of the data gathered, it was discovered that a students have a very high level of awareness of Bolt social media advertising. Findings also discovered that students have a favorable and positive perception towards Bolt adverts on social media. This is due to the fact that they find it informative and useful in choosing transportation services. Consequently, it influences their behavior by making them use Bolt often. Therefore, the study recommended that social media advertisers should come up with better strategies in crafting and developing their advertising messages in order to engage students for improved results and patronage. It also recommended that advertisers and marketers should craft simple, clear and credible messages in order to build trust, brand awareness and patronage.

This study was undertaken to ascertain readers perception of the utilization of photographs in the Nigerian observer newspaper in Benin City. Thus, the survey design was employed with the aid of a 9- item questionnaire to elicit response from 300 residents in Benin City. The sample was selected purposively based on background knowledge of the topic. Data generated were analyzed using the simple percentage, presented using frequency table. Findings reveals that majority of the people’s perception are influenced by photographs used in the Nigerian observer newspaper in Benin City. Also found out that readers of the newspaper judge the credibility of the stories posted based on the photographs accompany such stories. The study concluded which readers of newspaper can see into the stories. Therefore, the study recommended newspaper owners should ensure that they make extensive use of photographs in their publications and to increase readership, they must use colorful and attractive photographs that can capture the attention of readers among others.