Corporate Strategy

This study investigated the effect of sustainability practices on the corporate strategy of hospitality companies in Benin City. Specifically, it examined the influence of environmental sustainability, economic sustainability, social sustainability, sustainable innovation, and compliance with sustainability regulations on corporate strategic decision-making. A survey research design was adopted, targeting employees of registered hospitality firms in Benin City. A total of 354 copies of questionnaire were distributed, of which 318 were successfully retrieved and deemed usable for analysis, representing a retrieval rate of 89.8%. The data collected were analyzed using descriptive statistics such as frequencies, mean, percentages and inferential statistics such as the Pearson Correlation Coefficient and multiple regression analysis through the Ordinary Least Squares (OLS) technique via SPSS Version 24. The findings revealed that all five dimensions of sustainability practices positively and significantly influence corporate strategy. Social sustainability recorded the strongest effect, followed by regulatory compliance, environmental sustainability, sustainable innovation, and economic sustainability. Collectively, the five dimensions explained 75.7% of the variation in corporate strategy, indicating the high strategic relevance of sustainability practices in the hospitality sector. Based on these results, the study recommended that hospitality firms in Benin City deepen the integration of environmental and social sustainability into strategic planning, invest in sustainable innovations as competitive tools, and comply rigorously with regulatory requirements. Industry associations and government agencies are advised to support and monitor sustainability initiatives while incentivizing best practices