S.E. Aimufua

INFLUENCE OF GENDER CULTURE AND ENTREPRENEURSHIP DEVELOPMENT IN NIGERIA

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Abstract
This study examines the influence of gender culture and entrepreneurship development in Nigeria with the objective of ascertaining the influence of gender culture on entrepreneurship development, the differences between male and female enetrepreneurship development, the extent to which gender equality enhances sustainable development in Nigerian entrepreneurship, Examine the effects of gender bias and culture on the growth of women entrepreneurs in Nigeria. Four research questions were raised to guide the study. This study population was drawn from the Ovia North East Local Government Area in Benin City, Edo State, Nigeria. The study involved 100 participants selected through purposive random sampling from various small and medium enterprises. Data were gathered using questionnaires administered to the sampled respondents. The collected data
were analysed using both descriptive and inferential statistics, including frequency tables and percentages. The relationship between one independent variable and the dependent variable was tested using the chi-square statistical technique. The findings highlighted that gender, culture, and entrepreneurship development in Nigeria reflect the complex interplay of social, cultural, and economic factors influencing entrepreneurial opportunities and outcomes, particularly for women. Despite facing significant challenges such as gender disparities, cultural norms, and structural barriers, there are promising prospects for fostering gender-inclusive entrepreneurship in the country. Addressing these challenges and leveraging opportunities requires a comprehensive approach that incorporates policy interventions, social support mechanisms, education and training initiatives, and technology-driven solutions. Gender-sensitive policies that enhance women's access to finance, education, and support networks are crucial for creating a level playing field and promoting women's entrepreneurial success
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