EKEHUAN CAMPUS

This research critically examines five contemporary sculptural artworks located on Ekehuan Campus, Benin City, focusing on their form, expression, and communicative potential. The study addresses the skepticism surrounding the ability of sculptural pieces to convey universal, non-verbal communication, independent of linguistic or idiomatic interpretations. This skepticism raises questions about the accessibility of the sculptural language to diverse audiences and its effectiveness in transcending cultural and contextual barriers. The research aims to explore how these sculptures communicate ideas, emotions, and narratives through their forms and expressions. By analyzing the selected artworks, the study seeks to uncover the extent to which they fulfill their communicative roles and resonate with both informed and lay audiences. Using a qualitative methodology, the research involves on-site observations, photographic documentation, and critical analysis of the sculptures’ aesthetic, thematic, and symbolic dimensions. Interviews with the artists and viewers provide further insights into the intent behind the artworks and their perceived impact. The findings reveal that while sculptural artworks on Ekehuan Campus exhibit remarkable creativity and thematic depth, their ability to communicate universally varies. Factors such as cultural symbolism, abstraction levels, and viewer familiarity significantly influence interpretation. The study concludes that effective non-verbal communication in sculpture requires a careful balance between universal themes and contextual nuances. This research contributes to art history and criticism by highlighting the dynamic interplay between form, expression, and audience perception in sculptural art, advocating for a more inclusive approach to public art creation and interpretation.

This study examined the Influence of Email Marketing on Brand Engagement: A Study of Ekehuan Campus, University of Benin Students. The objective was to evaluate the extent at
which Uniben students are exposed to email marketing, to find out the perception of Uniben students toward email marketing, to ascertain the impact of email marketing on Brand Engagement amongst students of Uniben. To provide a theoretical framework, the study was anchored on the Technology Acceptance Model (TAM). It’s is a theoretical framework developed to understand and predict users' acceptance and adoption of new information technologies. Survey research design was adopted with a sample size of 343, and questionnaire as the primary instrument of data collection. Findings from the analysis of the data gathered showed that email marketing plays a crucial role in capturing students' attention and fostering brand engagement. Factors such as personalized content, frequency of emails, and relevance of the messages were found to be key determinants of brand engagement through email marketing efforts. Additionally, the study highlighted the importance of leveraging email marketingasastrategic tool to build and strengthen relationships with the student demographic. Overall, the conclusions drawn from the research underscore the significance of incorporating effective email
marketing strategies to enhance brand engagement among university students. Hence, this study recommends that Companies should ensure that emails are mobile-friendly to accommodate the increasing use of smartphones among students for accessing emails. Also, there is need to strike a balance between maintaining regular communication and avoiding email fatigue by carefully scheduling and managing email frequency.