BBNaija

The Study Analyzes The Impact Of Reality Television Show On the reading culture of Nigeria students, Using Big Brother Naija As Case Study. The Objective Was To Access The Popularity Of The Show And Its Impact On student. The Social Construction Theory Is Used As A Theoretical Framework. The Investigation Was Carried Out Within The Ekenwan Campus Of The University Of Benin. Based On The Survey Methodology And Random Sampling Technique, The Questionnaire Was Used For Data Collection. One Hundred (100) Respondent Were Sampled Data Was Analyzed In Simple Percentage And Presented In Tables. Findings Reveals That 87 Percent Respondents Find Big Brother Naija Show Popular Among Nigerian Youth. It Was Also Found That Through Co-Habitation Of Housemates From Different Background, The Show Promotes Cultural/Traditional Tolerance Although Certain Negative Trends Were Identified; Respondents Believe That The Show Has Its Positive Value. The Research Recommends That The Reality Television Show Continue To Air Producers Should Ensure Proper Themes And Sanctions On Wholesome Behavior Amongst Housemates.