CORPORATE SOCIAL RESPONSIBILITY,EMPLOYEE RETENTION

This study examined the impact of Corporate Social Responsibility (CSR) on Employee
Retention among all permanent staff of Airtel Nigeria Using their branch in Benin city as a case study. To achieve the purpose of this study, four research questions were raised and interrogated. Data were given to one hundred (100) respondents which consisted of the entire permanent staff of Airtel Nigeria, Benin branch. However, out of the 100 questionnaires administered, 80 out of the 100 (80%) copies were returned, from the 80 copies returned only 62 copies were found usable (62%). The questionnaire was the instrument for data collection which were self-administered. A descriptive survey research design was adopted for the study. The analysis of data was done using frequencies and percentages while to analyse the research questions, the multiple linear regression was used. The findings from this study revealed that there is no significant relationship between economic, philanthropic, legal and ethical responsibilities and employee retention. But collectively there was a significant relationship between CSR activities and employee retention. That is, when all the dimensions of CSR which includes economic, legal, philanthropic and ethical responsibilities were carried out concurrently, it tended to have a positive influence on employee retention. Some recommendations were made. To get the best result from CSR programmes, Airtel Nigeria must work in the areas which fit into their core values and business strategies and, they can increase the affective commitment in the future in other to overcome emotional exhaustion which can prevent employees from delivering good quality services to the organisation. Also, they should engage different dimensions of CSR which are philanthropic, economic, legal and ethical responsibilities simultaneously to enable them retain their employees.