SARCASM IN MUMMY G.O’s DISCOURSE ON TWITTER
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Abstract
Sarcasm is a figurative language that uses words that mean opposite of what the speaker says. Detecting sarcasm is a difficult task, even for humans because when utterance is decoded by the listener, it takes a level of understanding to detect sarcasm. This study approaches this challenging problem primarily from a linguistic perspective, focusing on the discourse analytic aspects of sarcasm. Twitter is a social media platform that allows people or social media users to express themselves using sarcasm. To achieve different communicative purpose, Sarcastic terms has been detected to be absurd or further expressed in a mimicking manner. In this study, the qualitative research method was adopted due to its naturalistic research approach as regards the case study. The collation of data was primarily user generated contents on twitter like comments, videos and pictures, memes of social media users in Mummy G.O’s trend on Twitter. The theory adopted in the study was the Media Discourse Analysis, it is the analysis of the interactions that take place through a broadcast platform. Further looking into the findings of this study, it hasbeen conclusively observed and noticed that the mental representation of social media users is expressed through absurd terms and mimicry to incite hurt or mockery in Mummy G.O’s Discourse on Twitter.
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