Collins Kediehor

ETHICALISSUES, STEREOTYPES, AND NOLLYWOOD FILM PRODUCTION IN NIGERIA

Year of Publication
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Publication Type
Abstract
The study is focused on the Ethical Issues, Stereotypes, and Nollywood Film Production in Nigeria. The objectives of the study were to examine the ethical issues prevalent in Nollywood film production, to identify
common stereotypes in Nollywood films and their potential impacts on viewers, to explore the implications of these stereotypes on social perceptions within Nigeria and to recommend ethical guidelines to address these issues and improve film production in Nollywood. In terms of the theoretical framework, the Social Responsibility theory was adopted, while the research methodology employed was the survey research method. Questionnaire was used by the researcher to gather data for the study. Findings of the study revealed that there are concerns among Nollywood viewers regarding theprevalence of stereotypes in films and the influence these films have on shaping attitudes and behaviors, mostespecially among young viewers.The findings alsoshowedthatgender,ethnicstereotypesandmentalhealthareprevalentissuesinNollywoodfi
lms.ItwasthereforeconcludedthatthereareethicalissuesandnegativestereotypesinNigerianfilmsandt
hatNollywoodfilmsplayasignificantroleinshapingitsaudienceperceptions.Theresearcherrecomme
ndedthatNollywoodfilmmakersadoptethicalguidelinestoensuretheportrayalofdiverse,realistic,a
ndpositivecharacters.ItwasalsorecommendedthattheFilmCensusBoardshouldtakeanactiverolein
monitoringfilms
Supervisor(s)
co-supervisor

TELEVISION, UNIVERSITY, BENIN STUDENTS, ERA, SHUTDOWN

Faculty
Year of Publication
Publication Type
Abstract
The research work is focused on Television and the University of Benin in the era of shutdowns. The study was aimed to examine the role that television played in the lives of the university ofBenin students during university shutdowns . It was based on the cultivation theory, uses and gratification theory and reception theory. The study adopted the survey research method with the use of questionnaire. Findings of the study reveals that students actively engaged in television programs as they have good knowledge of the contents . The study concludes that television has played an active role in the lives of university students and and greatly influenced their personal lives in the era of shutdowns . Against this background, the study recommends that student should set a limit for their TV time during shutdowns to engage in other activities likes reading, exercising or socialising. And watch programs that would help them bond better with family
Supervisor(s)
co-supervisor

THE MASS MEDIAAND DEVELOPMENT OF ENTREPRENEURIAL SKILLS AMONGST THE YOUTHS IN EDO STATE.

Faculty
Year of Publication
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Publication Type
Abstract
Mass media, particularly social media platforms, have become powerful tools for developing entrepreneurial skills among youths in Edo state. With the advent of technology and widespread internet access, these platforms have revolutionized communication and provided a platform for young entrepreneurs to showcase their talents, connect with potential customers, and acquire valuable business knowledge. The study became necessary in other to determine mass media as tools for developing entrepreneurial skills amongst youths in Edo State. Using the survey Design, 8 - item questionnaire was used to generate data from 400youths purposively selected to represent and reflect the opinions of youths present in the university of Benin. The study revealed social media is an important tool in developing entrepreneurial skills in our society. It was discovered that young entrepreneurs prefers using Instagram for acquiring skills. The study also revealed that youths are exposed to social media to a large extent. The challenges youths encounter were Limited Access to reliable information, Difficulty in distinguishing information, lack of interaction and feedback, Information overload, Difficulty in distinguishing credible sources Hence it was recommended that Experts should ensure they their entrepreneurial message are well designed for social media users or young entrepreneurs also social media platforms should be simple and flexible. In conclusion, social media has emerged as a crucial tool for developing entrepreneurial skills among youths in Edo state. It enables young entrepreneurs to promote their businesses, connect with industry professionals, access valuable resources, and showcase their creativity. By leveraging these platforms effectively, aspiring entrepreneurs can enhance their business acumen, establish a strong brand presence, and contribute to the economic growth of the state.
Supervisor(s)
co-supervisor