THE USE OF NIGERIA PIDGIN IN ADVERTISMENTS
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Abstract
This study investigated the effectiveness in using Nigeria pidgin in advertisement using the popular Wazobia fm 95.land independent television (ITV) and radio. This study examines how effective the use of Nigerian pidgin is in getting the attention of listeners and also in advertisement; In doing this, a four research questions were raised to guide the study. We adopted the descriptive survey method using self-administer questionnaire to collect data. The data gathered from the questionnaire revealed that Nigerian pidgin in advertisement is Widely used and listened to among persons resident in Benin City and that most persons fully understand it and are being carried along.
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