MEDIUM

The study examined social media and its impact on small scale businesses in Nigeria using Ovia North East Local Government Area of Edo State as a case study. The study specific objectives was to examine the role of social media in enhancing the SMEs’ profitability, determine if social media affect market expansion of SMEs and examine whether social media influence the growth and development of SMEs. The study was restricted to SME operator in Ovia North East Local Government Area of Edo State. The study's research population consisted of small and medium-sized enterprises (SMEs) operating in the Ovia North East Local Government Area of Edo State, with a particular focus on their utilization of social media. In this local government area, there exists a substantial pool of SMEs, numbering more than one thousand (1,580), as revealed in a field survey conducted in 2023. The selection was entirely random, involving the participation of
100 employees from a selection of four (4) distinct SMEs. Specifically, 25 questionnaires were distributed to each of the four SMEs. The reason for using simple random sampling technique is to ensures that every member of the population has an equal chance of being included in the sample. The data collected will be analyzed in regard to the research questions and hypotheses for the study using the Statistical Package for Social Science (SPSS 22)