BUSINESS INTELLIGENCE

In the contemporary landscape of business intelligence (BI), the choice of interactive dashboard tools plays a pivotal role in enabling data-driven decision-making processes within organizations. This study conducts a comprehensive comparative analysis of three leading BI tools: Looker, Tableau, and Power BI, with a specific focus on their interactive dashboard capabilities. The research aims to provide i sights into the strengths and weaknesses of each tool, aiding organizations in making informed decisions regarding their BI tool selection. Key aspects examined include user interface and ease of use, data connectivity, visualization capabilities, data modeling and transformation features, collaboration and sharing functionalities, integration with advanced analytics and machine learning, cost considerations, customization and extensibility options, as well as support and community resources