i. iduozee

The purpose of this study was to examine communication as a tool in enhancing organizational performance in some selected media houses in Benin city, Edo state, Nigeria. To actualize the objectives of this study, four research questions were raised, and four hypotheses were generated to guide the study. The study covered a sample size of one hunderd and seventy one (171) respondents which were staff and employees drawn randomly from four media houses in Benin city, Edo state, Nigeria namely: ITV, NTA, DAAR COM, and Silverbird TV. The study adopted questionnaire as research instrument to sample the opinion of the respondents on the research subject. A total of 171 questionnaires was distributed to employees from the selected media houses, retrieved and analyzed. The data gathered through the administering of questionnaires was analyzed using descriptive statistics through frequency distribution. The Multiple Ordinary Least Square regression technique was used to test the null hypotheses and ascertain the relationship between the variables using Statistical Package for Social Sciences (SPSS) Version 20.