A STUDY ON PACKAGING AND UNDERGRADUATES BUYING BEHAVIOR OF PEANUTS

This study sought to determine packaging and under graduates buying behavior on peanuts. Descriptive research was conducted and a purposive sampling technique was used to select one hundred (150) people but 125 was realized. The instrument for the study was the questionnaire. Data collected were analyzed by the use of descriptive statistics. The finding of the study revealed that the undergraduates under study adopted the critique/constructive discussion of the peanuts brands, Furthermore, it revealed that effective package prevents chemical change of the product and that packaging and branding has the best way of increasing profitability. The research recommended that for peanuts to be properly calculated and consumed more, that packaging technologist should be engaged in making packaging decisions, through proper packaging and brand decision, Also, it was recommended that more funds and time should be devoted for packaging and branding.