OVIRI OCHUKWO SONIA

SOCIAL MEDIA AND PUBLIC DIPLOMACY IN INTERNATIONAL RELATIONS: A CASE STUDY OF DONALD TRUMP'S ADMINISTRATION (2017-2021)

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Abstract
The emergence and growth of social media in the international community have been nothing short of transformative, impacting various aspects of the international society. It has connected people, facilitated businesses, empowered activists, influenced political discourse, and even reshaped diplomatic practice. One cannot deny but agree that social media are becoming more and more relevant for contemporary societies, this is because they constitute the main sources of information for an increasing number of citizens. They have risen to become essential communication tools for governments, diplomatic personnel, international organizations, and all actors populating the current international system.1 States use it as tools to project power, by spreading manipulated information or fake news or to libel individuals or institutions working in crucial sectors. Both authoritarian and democratic leaders tend to utilize social media quite often especially in this age of advanced technology and interconnectedness.
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