OSAIGBOVO OSATOHANMWEN

This study tries to do research on entrepreneurial marketing and It influence in Small and Medium Scale Enterprises (SMEs) in Edo State. Over the years, they are a move from traditional marketing to entrepreneurial marketing and social media marketing due to competition of Nigeria business especially SMEs with limited advantage and need to strive in the industry Nigeria. Therefore, the study investigates the influence of entrepreneurial marketing in SMEs development in Edo state. SMEs drive the economy of our locality. The research examines how core entrepreneurial marketing dimensions such customer focus, risk-taking, innovation, and pro-activeness, resource leveraging affect growth, competitiveness, and sustainability of businesses in the region.
Using a descriptive research design, data were collected through a structured questionnaires administered to 105 SME operators across Benin City (Edo state). Findings reveal that most SMEs in Edo State adopt informal and cost-effective marketing strategies due to resource constraints, but those with stronger entrepreneurial marketing practices demonstrate higher customer retention, revenue growth, and adaptability in competitive markets.