TOTAL QUALITY MANAGEMENT AS A STRATEGY FOR QUALITY SERVICE DELIVERY:A CASE STUDY OF KADA CINEMA.
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Abstract
Management is essential for organized life and necessary to run all types of management. Good management is the backbone of successful organizations. In order to make a business viable it has to be built upon a certain set of values which will promote the business, assure customers that it’s the right choice and attract new customers while retaining the existing ones. Quality is one of the most important aspects of a business or a product as it could be associated with many factors such as reliability, delivery, usability, and an acceptable price. Total quality management TQMis a set of management practices throughout the organization geared to ensure the organization consistently meets or exceed customer requirements. Based on Deming's and Duran's ideas described in "Total Quality Management text with cases" for how organizations could achieve success we can conclude that key to successful quality management passes through constantly striving for improvement, changing the classic mind-set of applying out of date quality check measures everybody else does, modernizing the methods, and providing effective training for the staff. This paper provided a general understanding of Total Quality Management, a concept that is aimed at ensuring quality with continuous improvement. It will show the important aspects of TQM, challenges in applying TQM and important
factors that affect success. It would include general knowledge, assumptions and researchers' own interpretations. It should give the reader a general overview of total quality management and its main points which will provide a base for deeper learning.
factors that affect success. It would include general knowledge, assumptions and researchers' own interpretations. It should give the reader a general overview of total quality management and its main points which will provide a base for deeper learning.
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