MOSAKU RACHAEL OREOLUWA

This study focuses on investigating social media addiction and cyberbullying among undergraduate students of the University of Benin. Three research questions were asked to find out the most commonly used social media platforms, investigate the forms of cyberbullying and to find out the impact of cyberbullying on undergraduate students of University of Benin. Qualitative research design was adopted for this study while making use of an in-depth interview guide as an instrument to gather information from twenty (20) undergraduate students selected from various departments within the Faculty of Social Sciences. The data collected was analysed using thematic analysis. The study findings concludes that platforms such as WhatsApp, Instagram, and Snapchat are the most frequently used social media platforms among students. It was also revealed that prolonged engagement on these platforms increases the likelihood of addiction, which in turn heightens exposure to cyberbullying. The study recommended the implementation of digital awareness programs, guidance and counseling services, and strict online conduct policies to promote healthy and responsible use of social media among university students.