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Abstract
The Purpose of this study was to assess the influence of generative artificial intelligence on business education students' academic performance, in university of benin, benin city, Edo state. The total population for this study is one hundred and twenty (120) Business Education students from 100 level to 400 level of the 2022/2023 set, from the department of vocational and Technical Education, Faculty of Education, University of Benin, Benin City and a sample size of One hundred and sixteen (116) was used, using the proportionate stratified random sampling techniques. Five research questions were raised to guide the study, with a 0.05 significant level. A descriptive survey design was adopted. A questionnaire containing thirty-three (33) items was the instrument used in obtaining responses from the respondents. The instrument was validated by experts, using the T-Retest method. Its reliability co-efficient was 0.89. The data collected were analyzed using frequency counts, mean and standard deviation, while independent sample T-test will be used to address the research Hypothesis. The analysis of the data revealed the current state of student's exposure and experience with artificial intelligence in the realm of education in improving business education student’s academic performance. The findings also underscore the awareness of business education students on various generative artificial intelligence and how it is being used to improve their academic performance. It was evident that AI has a substantial impact on various facets of business education students learning, including access to learning materials, customization of learning experience, collaboration, instant
feedback, and the development of critical thinking and problem solving skills. The study also identified some key challenges such as laziness, lack of originality, examination malpractices, overdependence on technology, the ability to reduce classroom attendance and developing Erosion of Human Creativity. This research underscores the potential of generative AI in education and highlights areas for improvement in addressing the challenges that arise with its implication. The following recommendations were made based on this finding; Authorities in Business Education department should recognize the challenges associated with the integration of AI in Business Education. Business Education department should invest in technical support and provision of materials needed for administering generative AI to business education students. Educators in business education department should receive trainings to adapt to new AI-based teaching methods, and a balance should be struck between traditional teaching and AI-based methods to ease the transition to harness the full potential of generative AI among business education students, Business Education department should focus on creating more customized learning platforms and environments. This involves developing AI-driven tools and platforms that cater to individual learning needs and preferences, ultimately a more personalized and effective learning experience for each student in business education.
feedback, and the development of critical thinking and problem solving skills. The study also identified some key challenges such as laziness, lack of originality, examination malpractices, overdependence on technology, the ability to reduce classroom attendance and developing Erosion of Human Creativity. This research underscores the potential of generative AI in education and highlights areas for improvement in addressing the challenges that arise with its implication. The following recommendations were made based on this finding; Authorities in Business Education department should recognize the challenges associated with the integration of AI in Business Education. Business Education department should invest in technical support and provision of materials needed for administering generative AI to business education students. Educators in business education department should receive trainings to adapt to new AI-based teaching methods, and a balance should be struck between traditional teaching and AI-based methods to ease the transition to harness the full potential of generative AI among business education students, Business Education department should focus on creating more customized learning platforms and environments. This involves developing AI-driven tools and platforms that cater to individual learning needs and preferences, ultimately a more personalized and effective learning experience for each student in business education.
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