FACULTY OF MANAGEMENT SCIEN

This study investigates the influence of social media algorithms on brand visibility amongst students of the University of Benin. In today’s digital age, algorithms determine the content users are exposed to, significantly affecting how brands are seen, interacted with, and perceived online. The research focused on key algorithm-related factors such as user preference, content relevance, engagement metrics, and viral content to understand their roles in enhancing or limiting brand visibility. A quantitative research design was adopted, and data was collected through structured questionnaires administered to 398 students.
Statistical tools, including regression analysis, were used to analyze the data. The findings revealed that all four variables significantly influence brand visibility, with user preference and engagement metrics showing the strongest impact. The study concludes that social media algorithms play a critical role in shaping brand exposure and recommends that brands tailor their digital strategies to align with algorithmic trends. This research contributes to the growing body of knowledge on digital marketing and offers insights for brands aiming to improve their online presence among young, tech-savvy audiences.

This study examined the impact of audit committee effectiveness on financial reporting quality among one hundred (100) Nigerian listed companies from 2019 to 2024. Despite governance reforms under CAMA (2020) and the NCCG (2018), concerns remain about earnings management and reporting credibility. The study analyzed audit committee attributes, independence, financial expertise, size, meeting frequency, and committee effectiveness, using a quantitative panel design and fixed-effects regression. Financial reporting quality was measured using a composite index covering accrual quality, timeliness, audit opinion quality, and disclosure compliance. Results show that independence, financial expertise, meeting frequency, and committee effectiveness significantly improve financial reporting quality, with financial expertise being the strongest predictor. Audit committee size was not significant. Among control variables, company size and committee independence positively affect reporting quality, while leverage has a negative effect. The study concludes that competence and active engagement enhance governance effectiveness more than structural compliance and recommends strengthening expertise, independence, meeting practices, etc.

This study reviews the effect of teamwork on organizational productivity. There have been so much emphasis on pride and personal achievement at work place; where by the concept of teamwork seems to be overlooked by managers and employees, due to this, management sees less essence of teamwork as a major tool of performance which has lead them to poor performance and productivity in the industry market. Therefore the study seeks to identify the effect of teamwork on organizational performance. The objective of this study was to identify factors associated with teamwork, identify the positive or negative effects of teamwork on employees and to examine the effect of teamwork on organization performance. This research study analyzes the effect of teamwork on organizational performance on the employees of Guinness Nigeria PLC Benin City. Several measures of team performance were analyzed including team trust, recognition and rewards. Random sampling technique was used to select the employees/respondents who are regular appointees in the organization. A self-structured questionnaire was used in the data collection. Frequency distribution table and the mean (% mean) score method was used to analyze the data collected for this study i.e. when the cut-off point is 2.5 it was considered as agreed. And when it is more than that, it was considered disagreed. There was clear evidence that teamwork and other measures of team performance are positively related with organization performance. The result of the study shows that there was a significant positive impact of teamwork on organizational performance. But in spite of the Effect of teamwork on organizational productivity, teamwork is constraint by issue of conflate arising from misunderstanding among team member, poor or x ineffective communication, inability of team work to harmonize their pace of work and lack of cooperation among some team members arising from their nonchalant attitude